The Manscaped Performance Package 4.0 (ENG) breakdown: Below are the key items that the brand wants the sizzle video to touch on.
Opportunity for Expanded Scope: One of Manscaped's best performing influencer videos has been the Excessorize Me video we'd linked to in the Objectives. Although it's not mandatory, they'd love for one of the actors you cast to do some sort of table top unboxing / review like that, but in their own style. If they're able to, Manscaped would expand the scope to include a suite of videos just for that, with a full length unboxing video, as well as additional social cutdowns. If this is possible, let us know in your Pitch, and we can see about accounting for that in production.
Ever visit Dubai? Then أهلا If not, how about someone on your team, or someone you know? Manscaped has just produced a big fun sizzle video in both English and German for their luxury grooming kit, the Performance Package 4.0, and now they need someone who's familiar with the United Arab Emirates to create a specific English-language version of that video for the UAE market. When you watch that sizzle, you'll notice that it's a montage of "influencer-style" unboxing clips - they don't have any for the UAE though, so this isn't just an editing project, and that's where you come in.
The goal of this project is three-fold: A) Manscaped needs your skills as an editor to recreate that big ballsy sizzle video, while also creating a few cutdowns for social platforms; B) they need you to source additional influencer-style clips from 12 different actors from the UAE and; C) they need to make sure the video you put together is culturally appropriate. When it comes to the talent, we say "source" because, while you'll be responsible for finding and casting the talent, you don't necessarily have to film them all yourself. Since this is influencer-style, all of the talent you've seen in the English and German sizzles have just filmed themselves. We're not looking for high production value - it can feel like it's shot on a nicer webcam or phone camera. The talent itself should be between 18-25, split between males and females, with accents appropriate to the UAE, and you can even include couples if that makes sense - no need for actual influencers though. [Update, 03/16: Also, there is no requirement that the talent currently live in the UAE - they can be based anywhere, and film anywhere that still feels appropriate for the UAE].
In terms of the main sizzle video edit, this essentially is just a recreation of an existing edit, so you don't have to overthink it. However, you should ask each of your talent to run through an entire "unboxing" of the Performance Package in their footage, rather than simply deliver a few select lines, like what you see in this existing clip from Germany. This will give you as much to work with as possible, and Manscaped has provided robust guidelines that should help with filming talent.
Additionally, another director is currently working on edits for several other countries and he will be available to consult and provide project files, so you'll have access to his documents and materials to help with casting, and the edit itself. He'll be able to help out with any issues you may run into - outside of anything related to the UAE, as he's not familiar with that market. You'll also be provided with some select b-roll (like this), and general brand text & logo assets.
For your pitch, we'd recommend submitting with casting options, if possible. There's more info about the Performance Package 4.0, as well as an opportunity to expand the scope a bit, in the Background, and you can always ask questions in the Project Forum.
DELIVERABLES: There are four total assets:
TIMELINE: HERE
EXPOSURE:
TARGET AUDIENCE: German males, 18-35
TONE:
EXECUTIONAL MANDATORIES:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.