E INC is an automotive company that specializes in both wholesale and retail distribution of automotive vehicles through their digital platforms. They are committed to the development, delivery, and relentless refinement of the online buying experience in order to help maximize efficiency and offer cost savings to buy everyday consumer cars and some high end luxury cars. Their digital dealer-to-dealer auction platform EBlock combines the buying experience that dealers know and love with the extensive online audience that wholesalers demand all in real time. None of what you've just read lends itself to "HILARITY ENSUES!" but stick with us, your time is coming. 

E INC is now looking for some high-energy and comedic concepts that revolve around the fact that their online auctions always - always - start at a set time: 1:30PM PT, and 1:30PM ET, every Tuesday and Thursday. That's so people always know exactly when and where to show up and when the auction starts. Other digital auctions, like eBay, have auctions that run all day long, sometimes for days, which makes it very difficult for buyers because they then need to watch the auction all the time. Not fun. Not only does EBlock not do that, but EBlock always provides a run list before the auction starts which showcases all of the vehicles that will be up for sale in that day's auction. This helps buyers to get prepared and they can even place their max bids prior to the auction.

All that make sense? Awesome. So, we're looking for funny people who can come up with some kind of video concept - maybe it's a sketch, maybe it's a parody, maybe it's really clever visuals - but whatever it is, we want you to try and bring us to tears with laughter. What's funny about timing, you ask? Timing shenanigans abound in life, so maybe it's that you can never, ever, EVER get your significant other to be on time... except when it comes to bidding on EBlock. Or maybe it's that the 1:30pm alarm transforms you into a cheesy car salesman. We don't know - we're not the funny people. Go big. Try weird. Stay clever. Think about action and what might surprise and delight us, and then whatever your concept may be, make sure it's appropriate for a video that runs about 30-60 seconds.

 

For any questions or other project updates, check out the Project Forum.

 

EXPOSURE:

• E.Inc and EBlock's Website, Youtube, Linkedin, and Facebook
• Please review the platform best practices page.

 

TARGET AUDIENCE:

• Canada and U.S.
• Business to Business
• Car Dealers and Auto Auction Goers

 

TONE:  Funny. Funnier. Hilarious even. Action packed, informative surprising, original, clever.

In order to be considered for this project, you must include the below in your concept submission:

• CONCEPT (REQUIRED): Tell us about your concept using up to 250 characters. Your concept should be attention-grabbing. Remember that we're not looking for individual video executions; we need a spark of inspiration or a distillation of what will happen. As always, concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Limit 5 submissions per member, per Phase.
    
8. You must be at least thirteen (13) years or older to enter.
   
   
9. The Sponsor reserves the right to repost the contest.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.