HELPFUL REFERENCES: 

• SDC's existing tutorial is a great example of what they're looking for – simple and direct. 
• 5 Ways to Clean Aligners Blog Post
• Smile Spa Product Page
• Universal Cleaning Tablets Page
• Electric Toothbrush + Aligner Cleaning Attachment Page

KEY TUTORIAL MESSAGING: 

Keeping your aligners clean is an important part of your SDC's Smile Journey. SDC wants to make sure you cover these key topics in the "How-To" video.

• Normally, your mouth produces saliva to help wash away bacteria and germs that may get stuck in your teeth, but your aligners create a barrier to prevent this. Ensuring that both your aligners and teeth are clean will help your teeth and gums to stay healthy throughout your treatment.
• The easiest way to clean your aligners is with our smile spa™ Ultrasonic and UV Cleaning Machine.  Simply add warm water to the reservoir, drop in your aligners, and turn it on. Two 5-minute cycles will kill 99% of odor-causing bacteria.
• You can use any cleaning tablets and follow the directions on the packing, or you can use our Universal Cleaning Tablets. Simply drop one tablet of cleaner into a cup of warm water (or in combination with your smile spa) and let it dissolve for 2-3 minutes. 
• Squeeze a bit of gentle liquid soap into a cup of warm (but not hot!) water and mix to form suds. Soak your aligners in soapy water for 20–30 minutes, then rinse your aligners clean.
• In a cup, mix one-part white vinegar to three parts warm water and soak your aligners for about 20 minutes. Then, rinse clean.
• Mix a tablespoon of baking soda with ½ cup water and soak your aligners for 60 minutes. Then, scoop out your aligners and rinse them before reuniting them with your teeth.
• For an added bonus, customers can use their aligner brush to get into all of the crevices of their aligners.
• Include an added warning about not using hot water, as this will warp your aligners.

If you have clear teeth aligners, or have ever thought about getting some, keeping your aligners clean is an important part of your smile journey. Smile Direct Club (SDC) wants its club members - and anyone else with aligners - to know that there are 5 different methods that can be used to keep aligners clean, so they want to create a tutorial video to help people understand the best practices associated with each method. SDC actually has an existing tutorial video, but they need an updated version that incorporates the latest slate of their products, while still explaining the 5 different cleaning methods. 

The goal of this project then is to create a brand new tutorial video suite, featuring 3 existing SDC products: the Smile Spa™ Ultrasonic and UV Cleaning Machine; the Universal Cleaning Tablets; and an aligner attachment brush for the electric toothbrush. Naturally, including the projects means that live action is necessary, but they're open to more creative executions, and you certainly want to consider incorporating motion graphics and animation somehow.

SDC has included key instructional messaging for the tutorial in the Background. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 6 total video assets. 

• One up-to-2 minute Tutorial videos (16x9)
• Two up-to-:30 cut-downs for TikTok & Reels (9x16)
• You must also deliver clean versions of all three videos, without any motion- graphics (GFX) or text.

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE:

• YouTube, TikTok
• Please review the platform best practices page.

 

TARGET AUDIENCE: Millennials & Gen Z between ages 16-34, skews females

 

TONE: Friendly, Upbeat, and Informative

 

EXECUTIONAL MANDATORIES: 

• For purpose of shipping products, SDC only wants USA & Canada filmmakers to apply.
• Any claims made about SDC products (smile spa, cleaning tablets, toothbrush) cannot be altered. Claims can be found on each product page.
  
• SDC has Brand and Videography Guidelines to follow to help share your pitch. 
• Avoid any competitor brands or brand names in general (i.e. no Colgate, Crest, etc.).

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
    
    
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.