DUE TO LEGAL RESTRICTIONS THIS PROJECT IS FOR U.S. RESIDENTS ONLY. 

 

You may have seen the awesome Hot Wheels project that was recently completed on Tongal.  Thanks to all of the amazing creative people that helped create this high octane, action-packed content it is now being rolled out on the Hot Wheels YouTube channel. We’re excited to inform you that Hot Wheels is BACK and this time they want you to “Build the Epic Race” and create an entire web series for their YouTube channel!

 

Hot Wheels is about competition, experimentation, and creativity.  It is the original stunting brand, allowing boys to connect with each other through both competition and camaraderie while having loads of supercharged fun. 

 

So are you ready to “Build the Epic Race?”  Before you buckle up and start revving up that brain of yours please take a careful look at the project structure and details below.

 

• Idea Phase  – Tell us your Idea in 140 characters or less for an Epic Hot Wheels race. Maybe it’s a super cool setting or perhaps you have a certain track set-up in mind.  Whatever it is it needs to be engaging, feature outrageous action and feed into the tagline “Build the Epic Race.”  

 

• Pitch Phase – Once the 8 winning Ideas are awarded filmmakers must articulate their vision for the Pilot AND the 4 additional episodes based on one or more of the winning Ideas.

 

• Pilot Phase – Two winning Pitches will be selected to create their Pilot episode.

 

• Series Phase – The winning Pilot from the Pilot phase will be green lit and the winner will create 4 more episodes.

 

Please check out the remaining sections of the brief to get all of the important details.

 

DUE TO LEGAL RESTRICTIONS THIS PROJECT IS FOR U.S. RESIDENTS ONLY.  

 

The goal of this project is to create a Hot Wheels “Epic Race” web series.  Each episode should be 1-2 minutes long, although if you have something that is totally awesome and engaging you can take it beyond 2 minutes.  The videos should communicate the following:

 

1)     Viewers should feel inspired to create their own epic tracks and races.

2)     Hot Wheels allows for experimentation and endless ways to play.

3)     Hot Wheels is all about competition.

 

Videos should NOT be confused with overly slick and highly produced commercials. However, they don’t want a completely raw UGC feel either. Videos should be aspirational while feeling attainable to boys 6-12.

 

--Key Marketing Messages:  “Build the Epic Race”

 

--Target Audience:  Boys 6-12

 

--Executional Mandatories:

 

• Please use non-licensed vehicles. Anything that is Honda, Ford, Chevy and other car brands you may have heard of should be avoided. Hot Wheels Originals only please!  Also, do not use anything associated with existing intellectual property, e.g. The Batmobile, Fast and Furious, Back to the Future etc.

 

• Videos must feature the Orange Track System.

 

• Avoid unsafe acts and situations for kids. Do not show play on or near stairs and no launching cars at people or animals.

 

• No presence of non-Hot Wheels product.

 

• Videos must close with a clickable “Call to Action” to get boys to subscribe to the Hot Wheels YouTube channel.

 

--Tone:

 

• Outrageous Action

 

• Full-Throttle Speed

 

• Fearless Imagination

 

• Radical Design

 

• Irreverent Fun

 

--Exposure: The Hot Wheels YouTube channel.

 

Product: Hot Wheels will provide product to the winning Pilot and Series producers.

 

DUE TO LEGAL RESTRICTIONS THIS PROJECT IS FOR U.S. RESIDENTS ONLY.  

 

This Project will be worth a total of $70,000 and consists of 4 Phases: an Idea Phase, a Pitch Phase, a Pilot Phase, and a Series Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea in 140 characters or less for an Epic Hot Wheels race. Maybe it’s a super cool setting or perhaps you have a certain track set-up in mind.  Whatever it is it needs to be engaging, feature outrageous action and feed into the tagline “Build the Epic Race.”  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each.

 

PHASE 2: PITCH - Submit your Pitch convincing the Sponsor why you should be selected to execute a Hot Wheels web series based on one or more of the winning Ideas from the previous Phase using the elements.  Please be sure to provide your vision for the Pilot AND the 4 additional episodes you plan to produce should you create the winning Pilot.

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute these Videos.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the videos. 

 

• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.

 

• Script (Optional): This should include dialogue from the videos you intend to create. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create their Pilot. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Pilot Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $10,000 at a minimum, and have a chance to be green lit to produce an additional 4 episodes.  The winning Pilot producer will be awarded an additional $24,000 to help create their 4 episodes. Following the delivery of their 4 final revised episodes the producer will be paid an additional $24,000.

 

For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: PILOT – The TWO (2) winners from the Pitch Phase will each be awarded $5,000 to help create a 1-2 minute Pilot based upon their winning Pitch.

 

--Pilot Phase Payout: Winners will each earn an additional $5,000 for turning in their Pilot. The first place winner will move on to the Series Phase. The Judges will score the 2 winning Pilot Videos submitted by the Pitch winners to determine who will be green lit to create their 4 additional episodes. 

 

PHASE 4: SERIES – The winner from the Pilot Phase will create their 4 additional episodes. The winning Pilot producer will be awarded an additional $24,000 to help create their 4 episodes. Following the delivery of their 4 final revised episodes the producer will be paid an additional $24,000.

 

--Music:  Tongal has partnered with two premiere music providers: Audioblocks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

DUE TO LEGAL RESTRICTIONS THIS PROJECT IS FOR U.S. RESIDENTS ONLY.  

 

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 50 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

 

15. Only U.S. residents are eligible.

16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.