If there's one thing that jump scare videos and GIFs have in common, it's that both formats are extremely popular on social media. In Universal Products & Experiences' (UP&E's) Horror Unboxed: Terrifying Jump Scare Video Project, six filmmakers are creating a variety of different horrifying jump scare videos that draw upon Universal's iconic horror portfolio: the Universal Monsters films Dracula, Frankenstein, Bride of Frankenstein, and Creature from the Black Lagoon, as well as M3GAN and Chucky (i.e. the broader Chucky film franchise only, excluding Child's Play (1988) and the current TV series on USA & SYFY). The jump scare videos created will all feature a some form of stylized "box" that's opened to not only scare the viewer, but also reveal a consumer product from each franchise. 

That brings us to THIS project, and where you come in. We're looking for a skilled editor and motion graphic designer to utilize final assets from the original project and create six unique "unboxing" GIFs dedicated to each of the six brands. Each GIF features one of the different boxes featured in the videos. In addition, we're looking for a single campaign endcard which ties all the other videos together with a consistent CTA and campaign identity (Horror Unboxed). 

The ultimate goal of the GIFs is to give a nod to the terrifying unknown that lies behind opening the box for each franchise. Each GIF should leverage the same opening sequence of the original six videos, showcasing the initial view of the closed box, followed by the box in its "unboxing moment." The product should NOT appear in the GIFs. 

The first part of the project will actually involve the campaign endcard, which we can start before content is completed in the other project. Once those other videos are completed, we will provide you with the masters and project files for all six videos so that you can start work on the GIFs. Make sure to check out the project timeline since there is about a six week break between the delivery of the endcard assets and the start of the GIF creation process. 

UP&E can provide some existing brand assets (e.g. fonts, legal lines, images, etc.) to help create the endcard, but you'll need to do the heavy lifting on any visual design or motion. To suss out your skills, you'll be required to submit a sample :05 endcard (9x16) in the Pitch Phase. For the purposes of the sample, use whatever Chucky film content you want (except Child's Play (1988), ; the sample is more of a proof-of-concept, so it should be exciting and flashy and feature the phrase Horror Unboxed. After being selected, we can refine it further and ensure it fully aligns with the larger campaign goals and any creative considerations that might later come up in the other project.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 14 total assets:

• One :05 end card (9x16, 4x5), delivered first
• Six :03 unboxing GIFs (9x16, 4x5), delivered later

EXPECTED TIMELINE: HERE. Please note: There is a six week break between delivery of the end card and the start of the GIF creation process. 

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Universal Monsters Instagram 
• Franchise-specific owned social channels
• Instagram
• TikTok

TARGET AUDIENCE: Horror and pop-culture fans

TONE/FEEL: Hair-raising, thumb-stopping, legitimately scary/surprising. It's OK if viewers laugh, but primarily they should experience a fright!

EXECUTIONAL MANDATORIES: 

• As timing is key, you MUST be available for the entire duration of the project.
• Your assets may NOT include third party materials (e.g., artwork, logos, photographs, etc.).
• Your assets should NOT be aimed at kids and MUST be geared towards an older audience (18+). 
• All graphics and the most important visual content should stay within TikTok's safe zones.
• AVOID graphically violent or sexual images, or overtly political subject matter.
  
  

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• SAMPLE VIDEO (REQUIRED): Submit ONE :05 sample end card (9x16). Feel free to use whatever Chucky content you want to create the sample video. 
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.