As this initiative typically asks for the inclusion of a SYFY logo, all of our examples below are logo videos, but your video should NOT include a SYFY logo. With that in mind, notice how many of these videos create a fun way to set up and subvert audience expectations with their stories, and if you're thinking live action, we've included two at the bottom that reflect the kind of clever Lo-Fi production value that works well for live action.
SYFY is the Alpha and the Omega of genre. They've got everything from cyberpunk sci-fi to futuristic fantasy and the boldest, bloodiest horror films you've ever seen. Superheroes, cyborgs, monsters, mashups, crossovers, comics - whoever you are, whatever genre you dig, SYFY's got you. Every month, SYFY partners with different genre fans who work as artists, animators, designers, and directors, and gives them an opportunity to express their own love of genre in different ways, with an artistic and incredibly cool TV spot.
Now, although 2021 seems lightyears away, February's Black History Month is on the horizon, and for this project SYFY wants to spotlight Black animators and filmmakers who can produce a short video vignette that will explore and honor the Black experience in genre. While Black History Month will serve as a creative launching pad for these pieces, SYFY plans to amplify these stories beyond the month of February as well, so they're looking looking for videos that explore Black voices, stories, and experiences more broadly.
Think about the genre moments, archetypes, characters, or scenes that made you fall in love with sci-fi, superheroes, fantasy, or horror, and give them your own spin. Represent your community, your family, your unique POV, and amplify black voices by creating something that really feels like a reflection of who you are, and what you want to see. You can also choose to use genre tropes and character types as a way to illustrate your own personal stories - SYFY is open to many different creative directions.
For your pitch, we'd recommend you show off your past work, and then submit several different narrative ideas for your video. If you're greenlit by SYFY, we'll work with you to develop ONE of your ideas during the pre-production process. Also, SYFY's open to live action approaches this month. We understand live action is hard given the current circumstances, so we'd recommend you keep the scope of any live-action pretty contained if you go that route, and keep things a little more Lo-Fi. As a reminder, all work MUST be original, and should NOT include or reference existing IP or characters.
Know someone that you think would be perfect for this? Use the 'Invite A Friend' section on our referrals page, and generate a referral code. If your referral creates a new Tongal account using your unique code, when they receive their first Tongal greenlight, you'll automatically receive $100. This referral fee is valid for any project - even if they don't get this one. Check it out.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets tab.
EXPOSURE: Videos will air on SYFY and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.
TARGET AUDIENCE: Adult fans of genre content.
TONE:
EXECUTIONAL MANDATORIES:
Shooting live action? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We’re working hard to keep people working during this extraordinary time, and our advice here is to make sure your submission is executable within the anticipated timeline, while also ensuring everyone's safety.
In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.