Homescapes is a fun, interactive, and immersive match-3 game with a deep storyline that allows you to live out your interior decorator dreams as you help Austin the Butler renovate his childhood home. It’s the perfect break-time activity. 

Playrix wants to help Homescapes stand out from the incredibly crowded field of free mobile games with a suite of digital videos that speak directly to viewers and encourage them to download the game.

Other games have gone the live-action route before; this video should give you a good sense of where the bar is currently set – and how it can be improved upon: 

https://www.youtube.com/watch?v=Va6sPdSvbec

The goal of this project is to create five live-action digital videos, :15-:30 seconds each, that will encourage viewers to download Homescapes, a free Playrix game available on Android and iOS. 

Your videos should be simple but fun and engaging and must include actual or simulated gameplay in a live-action setting.

DELIVERABLES:

You may base your pitch on any combination of the concepts below. That means you can create five unique videos based on one concept, or you can create one video per concept – or any number of concepts in between. 

CONCEPTS:

1. Easy as a Tap
   Home movers, carrying a heavy couch, move it from left to right with difficulty. A woman’s voice (subtitles) directs them: “To the left! No, more to the right.” Camera pulls out and she’s actually playing Homescapes and moving a couch in the game.
   
   BRAND NOTE: There are no movers in the game, so take a creative approach to this device and be sure to grab viewers’ attention within the first 3 seconds, especially with sound off.
   
   
2. A Change of Scene
   A woman sits still, engrossed in playing Homescapes on her tablet. Meanwhile…all around her, her home is changing: wallpapers switch colors, furniture is replaced and rearranged, new pieces appear. She looks up briefly – and continues to play.
   
   BRAND NOTE: The brand likes how this concept brings the game to life and doesn’t require audio. Be sure to show her home ‘renovating’ in the first 3 seconds to catch attention early.
   
   
3. A Whole New World
   Brad sits on his drab couch in a drab house playing Homescapes. After matching icons, his couch is suddenly transformed into a luxurious one. He scores again and his home is now beautiful. His ugly dog walks in, and POOF! a show dog!
   
   BRAND NOTE: Again, be sure to show the transformations in the first 3 seconds. Consider showing Brad’s dog changing into a tabby cat like Barnaby, the in-game cat.
   
   
4. Match Everything
   Woman plays Homescapes religiously; now she must match everything in real life. Books on bookshelf are sorted by color; clothes in the closet match up perfectly; bag of candy is separated into colors; files in drawer all color-coordinated, etc.
   
   BRAND NOTE: We love the idea of taking the match-3 gameplay into the real world and showing the woman matching 3 items together to create order and harmony. This really brings the metaphor to life.
   
   
5. Birds of a Feather
   People in life-size puppets (cup, table lamp, book, etc) are looking for each other. A pair of identicals meets, but nothing changes. Then a 3^rd identical puppet comes in, and magic happens! Short, energetic dance and they disappear, freeing up space for a new match.
   
   BRAND NOTE: Feel free to get wacky with the puppets/costumes and the dance to grab attention, especially in the first 3 seconds.

You may use the same cast and location across your videos, but be sure to speak to how you will ensure your videos are distinct pieces of creative and not just iterations on a theme, especially if you’re pitching against a single concept.

EXPOSURE:  Facebook and Instagram

TARGET AUDIENCE:

• PRIMARY: Women 30+
• SECONDARY: Mobile gamers of all ages
  
  

TONE:  Exciting, fun, engaging, energetic, bright, and unique.

EXECUTIONAL MANDATORIES:

• Execution can be against one or more of the concepts but all should be live-action
• Must be designed around getting viewers to download the app
• All five videos must be between :15-:30 seconds
• All five videos must involve gameplay
• Adhere to Facebook and Instagram best practices, which can be found here.

In order to be considered for this project you must include the below materials in your Pitch submission. For examples of effective Pitches, check out this gallery. 

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a Treatment template, which you can find here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatic, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.