ABOUT AMERICAN HOME SHIELD: Founded in 1971, American Home Shield is the leader in the home warranty category. They offer three plans to choose from so homeowners can get the coverage they need based on what's right for their home and their budget and are in your corner with a network of qualified, independent experts, contractors, and technicians.

Key topics this series will cover include: 

• What is a home warranty?
• What's covered? (Specific systems and appliances)
• Home warranty costs, alone or compared to repair or replacement pricing without a warranty
• How does a home warranty work?
• Are home warranties a scam?
• Are home warranties worth it?
• What are member benefits?
• Should you get a home warranty? 
  • e.g. you bought an older home with older appliances or systems
  • You have multiple AC units 
  • Your plumbing is corroding

If you’re a homeowner, you either have a home warranty and are unsure of what it really is and does, or you’ve never heard of a home warranty at all. A warranty in general used to be a pretty simple safety net for a bigger purchase, but these days, it can feel like companies are trying to shove a dubious warranty down our throats for just about every purchase we make. With the lack of trust combined with the lack of educational resources, it’s pretty understandable, then, why homeowners may not have ever considered a home warranty before, even though a good home warranty can address a lot of common homeowner frustrations. For example, say your HVAC stops working; American Home Shield will set you up with a company to get your system repaired, and can also help reduce the repair costs. A home warranty is not home insurance, and doesn't fix issues related to natural disasters like flooding or loss or damage due to a break-in; it's a coverage plan for certain major home systems like plumbing and electrical, but can also cover your appliances, even if they’re older. 

American Home Shield wants to create more awareness and trust with an evergreen educational video series that will help consumers understand not only what a home warranty is, but the value that one provides. These videos should primarily answer the most common, high-intent questions homeowners have about home warranties – what even is a home warranty? How does it work? What does it cover? – while also highlighting the key benefits of having a home warranty. Ultimately, this series should impart to homeowners that a home warranty can give them peace of mind, and help American Home Shield stand out from its competitors and become a household name. 

To achieve all of this, though, our series can’t just be educational; if we want to be memorable, this series needs to be fun and functional, entertaining and educational, all while building trust and confidence in the value and service American Home Shield provides. American Home Shield wants to hear your best creative concepts to bring this series to life.

They’re open to a variety of formats, from animated explainer videos to live-action with cast talent or an American Home Shield expert, and everything in between; what matters most is that your series concept strikes the right balance between being memorably entertaining while delivering clear education. Think about creative ways to spark an “aha!” lightbulb moment for viewers that drives them to American Home Shield's website and app, and encourages them to buy a home warranty plan for their home. There will be at least 6 videos in this series, likely in the 1-3 minute range. 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

EXPOSURE: YouTube, AHS's website, email blasts, paid media, and social media

TARGET AUDIENCE:

• Main audience: Homeowners, or soon-to-be homeowners, researching home warranties or home repair-related topics
• Secondary: Current American Home Shield members looking to better understand coverage and benefits
• Homeowners seeking education on home repairs and protection

TONE/FEEL: Clear, approachable, trustworthy; educational and confident, but not promotional or sales-driven; calm and helpful.

In order to be considered, include the below materials in your submission.

• CONCEPT (REQUIRED): Tell us your Concept using up to 250 characters. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen when your concept is brought to life. As always, concepts should be clever and engaging.

• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video, or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your Concept.

1. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Limit 5 submissions per member.
   
   
7. You must be at least thirteen (13) years or old to enter.
   
   
8. The Sponsor reserves the right to repost the contest at their discretion.
   
   
9. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.