Bellacor is looking to mention or feature products from the following collections:

• Furniture
  • Hooker
  • Walker Edison
  • Gabby Home
  • Hillsdale
  • Butler Specialty Company
• Home Décor
  • Uttermost
  • Kalalou
  • York Wallcoverings
  • Cooper Classics
  • Mercana
• Lighting
  • Hinkley Lighting
  • 251 First
  • Minka Lavery
  • Kichler
  • Capital Lighting

Bellacor imagery should reflect family life bringing life and warmth, reinforcing the “home” aspect. Whenever possible, imagery should reflect:

• Neutral backgrounds
• Fairly close/tight crop
• Nothing too busy, but more focused
• Good and natural lighting
• Natural poses, not overly staged
• People interacting
• Even if people are not included in the imagery, signs of life are desirable, i.e.:
  • Shoes
  • Magazines
  • Coffee cups
  • The feeling that someone just left the room

Bellacor is a top online retailer featuring a large, curated collection of lighting, furniture and home décor in many styles, including traditional, modern, contemporary and transitional, all from brands you know and love. Their curated selection is designed to meet your style and budget needs, includes free shipping on orders under $25, and offers a price match guarantee.

Utilizing the assets Bellacor has provided, the goal of this project is to create a :30 video introducing consumers to the brand and highlighting several collections from their catalog. Check out their collections in the Background section, and feel free to ask questions here in the Project Forum.

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform. 

DELIVERABLES: Two total deliverables:

• One :30 video (16x9)
• One alternate :30 version (16x9). Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during scripting.

 

TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

 

EXPOSURE: YouTube. For YouTube TrueView for action best practices please click here. 

 

TARGET AUDIENCE:  

• Predominantly female (80%) ages 32 to 58
• Household income between $100k - $200k
• Shops Online
• Chooses Bellacor for Traditional/Transitional styles that other sellers don’t offer, or do not have the wide curated selection
• Loves getting a Million dollar look for less, finding new ideas, keeping within budget and feeling like they got a good deal

 

TONE: Accessible, Helpful, Knowledgeable.

 

EXECUTIONAL MANDATORIES: 

• Must incorporate the following Call To Action (CTA) and URL in the endcard: "Get the Look You Love Today, Shop Bellacor. Visit Bellacor.com/YouTube"
• Must include disclaimers for price match and free shipping over $25
• Avoid being too bold with backgrounds, too busy with imagery and overall being too colorful
• Implement the brand's font and colors into the visual style of the video

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• SAMPLE VIDEO (REQUIRED): Utilizing the provided assets, please provide a :30 sample video demonstrating your approach to optimizing them for YouTube, while integrating the messaging elements outlined in the Executional Mandatories.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.