Because you’re one in a billion, Heineken has decided to do something special for this holiday season by creating ‘unlimited’ different bottles. Using advanced printing tech and a super smart algorithm, each bottle in every pack will have a different holiday pattern with millions upon millions of different patterns available. Now everyone will have a unique, personal festive experience.

We need your help producing four unique radio ads that spread the festivity of Heineken’s holiday packs through not just a clever story, but a clear call to action that energizes people to go out and pick up their favorite packs.

DELIVERABLES:

• One :30 radio ad highlighting the one in a billion Heineken holiday packs in English
• One :30 Spanish version of the one in a billion Heineken holiday packs radio ad
• Two :30 radio ads that are general holiday ads about giving the gift of Heineken, both in English

TIMELINE: For the full project timeline please see the Assets section

EXPOSURE: Pandora, Spotify, and traditional live radio

TARGET AUDIENCE: Adults 21+ who are mostly men and drinkers of Heineken’s house of beer brands

TONE:

• Holiday focused
• Fun, light-hearted, and witty

EXECUTIONAL MANDATORIES:

• The ads need to be Holiday time focused, but should work for all of the Holidays being celebrated in November and December
• Heineken MUST be mentioned in the first 10 seconds of the radio spot and multiple times throughout (3 or 4 times)
• Must be aware and sensitive to the Covid19 crisis in your radio spot. Don't pitch anything that would be irresponsible to pandemic safety.
• Must have a call to action at the end, “Visit your local retailer and pick up your favorite pack of Heineken today”
• The Heineken brand is a very witty one and your radio spots must reflect that, but should focus on one witty moment as opposed to constantly quippy dialogue
• Background sounds or FX may be required depending on the script
• Must produce both English and Spanish scripts and spots targeted for an American audience
• Voice actors must be 25 years or older. Proof of ID must be documented.

Please take a look at our blog post about directing alcohol ads.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this radio spot.
  
  
• LINKS (REQUIRED): To your previous radio work. Please specify your role (producer, director, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual spots.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the radio spot. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• SCRIPT (REQUIRED): Please include a writing sample written specifically for this project. If you're a producer and radio writing is not really your thing, try connecting with other Tongal writers through the project forum!
  
  
• CASTING BOARDS (Optional): Casting notes or concepts, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least twenty-one (21) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.