Can you feel it? That Christmas Spirit slowly starting to fill the air? The holidays are just around the corner, and before you know it, houses will be covered in twinkling lights, peppermint and eggnog flavors will take over your local coffee shop, but most importantly, it’s socially acceptable to binge watch Christmas movies. Whether it’s Buddy the Elf in search of his father, or Kevin McCallister booby-trapping his house against the Wet Bandits, there’s no better way to get into the holiday spirit than by cozying up to your favorite holiday films.
To help celebrate the holidays, the delicious snack My/Mo Mochi Ice Cream wants you to have a little fun by recreating your favorite holiday movie scenes, inserting MyMo Mochi as a central prop or character. What Christmas movies make your nostalgic heart sing? Whether modern or old, think of your present wrapping favorites, and how you would create swede-styled Videos that humorously inserts My/Mo Mochi Ice Cream into the storyline. Please note, ONE filmmaker will be recreating TWO different scenes/moments.
Here’s what you need to know:
This project will consist of two main phases: A Pitch Phase, and a Video Phase.
Stylistically, your Videos should not be a shot for shot remake. Hailing from Be Kind Rewind, think how you could “swede” your favorite scenes; make this a re-imagination and parody-like homage to a beloved holiday classic movie moment.
My/Mo Mochi Ice Cream should NOT be the focus of your Video – it should be humorously integrated into the moment you’re recreating. Check out this Video for inspiration on how it can be done effectively.
The scenes that you select should be well-known, nothing obscure.
The 15-second recreation will live on Facebook and Instagram, so think how your story could play with the sound off.
What to include in your Pitch submission:
The film/s and scenes you’re paying tribute to.
Text: 500 characters or less telling My/Mo what elements of a favorite holiday classic you’re going to recreate and how My/Mo Mochi Ice Cream will be incorporated.
Links to Previous Work: Please specify your role for each sample.
Treatment: Please provide a document with a narrative description of what’s going to happen in EACH video, along with any visual and tonal references, and mood boards that communicate how you intend to recreate your favorite scenes/moments.
The goal of this project is to produce two entertaining long form Videos -- each accompanied with 15-second cutdowns -- that recreate your favorite holiday movie moments using My/Mo Mochi Ice Cream as a prop or a character. Keep in mind, we’re not looking for a heavily branded piece of My/Mo Mochi content; we want you to have fun and pay tribute to famous movie moments from a holiday classic, and creatively incorporate My/Mo Mochi Ice Cream into it.
Tonally, your Videos should have a feeling of levity. If you’re thinking of recreating a scene that veers more towards serious/endearing, think how you would execute your Video in a way that provides some comedic relief. Whether that stems from how My/Mo Mochi Ice Cream plays into the story, or your characters’ performances, we’re open to it. The goal is to create something that is shareable and memorable.
Deliverables Due:
Tone: Comedic, holiday themed.
Target Audience: “Coastally minded” millennials 18-34 who are smart, independent, interested in a global mindset and love living a fun life.
Product: Product will be provided by the brand.
PRE-PRODUCTION NOTES: This project includes a Pre-Production Phase (What is a Pre-Production Phase?) before the Video Phase. This means you will be required to submit certain items for Approval before you are able to move into the Video Phase. The Approval item for this project is:
IMPORTANT: You may not begin shooting your Videos until you receive a greenlight from My/Mo Mochi Ice Cream. If you begin shooting your Videos during Pre-Production, there is a chance you will need to re-do work (at your own expense), so please don’t jump the gun.
Expected Timeline:
Pitch winner selected by MyMo: November 2nd
Pre-Production Phase: November 2nd - November 8th
Video Phase: November 8th - November 20th
First Cut Videos Delivered to Sponsor: November 21st
Editorial Feedback from Sponsor due: November 22nd
Filmmakers execute revisions: November 22nd - November 27th
Revised Videos Delivered to Sponsor: November 28th
Final Revised Videos Delivered: November 30th
This Project will be worth a total of $6,000 and consists of 4 Phases: a Pitch Phase, a Pre-Production Phase, a Video Phase, and a Revisions Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute the Animatic.
The Films You’re Paying Tribute To (REQUIRED): In 60 characters or less, give us the title of the film and scene you’re paying tribute to.
Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
Treatment (REQUIRED): A detailed narrative description of what’s going to happen in the video, which may also include visual and tonal references, or mood boards.
Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
Script (Optional): This should include dialogue from the video you intend to create.
Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.
Pitch Video (Optional): This is your opportunity to show us what you’re capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $3,000 to help create their Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winner will also be GUARANTEED an additional $3,000 at the close of the Video Phase. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: PRE-PRODUCTION – The Pitch Winner from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:
TREATMENT – You must submit a detailed treatment for your video, incorporating a description of the action, story, or narrative, as well as the tone, and production design elements that might distinguish it. If your videos incorporates on-screen text or dialogue, it should also be addressed. The brand may provide feedback on your Treatment and ask you to submit a new version. There may be multiple rounds of feedback until a Treatment is approved by the brand.
You may not begin shooting your Video until your Treatment is approved and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase, there is a chance you will need to reshoot (at your own expense) so please don’t jump the gun.
PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create a 15-second Video based upon their winning Pitch.
--Video Phase Payout: At the close of the Video Phase, the Pitch Winner will be guaranteed $3,000.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a custom music solution for your project are invited to connect with SCORE A SCORE. They specialize in the creation of custom music, on-demand.
Their business model is based on a "name your price" system, so you can tell them what your budget is, and they will work with you to create a deal configuration that will work within the discussed parameters. Check out the FAQ for more information and how to contact SCORE A SCORE.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.
PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, the filmmaker will perform reasonable edits on their Videos according to the Sponsor’s feedback. Once the Videos are finalized, the Sponsor will rank the Videos and winners will be announced.
1. The Video cutdown MUST not exceed 15-seconds in length. The preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member’s ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it’s easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.