Background

Objectives

To get in the holiday spirit, LEGO designers have filmed live-action videos on how to "holiday-ify" your favorite LEGO Star Wars sets. To make these videos even more festive, we need a savvy editor to pump up the holiday cheer by adding socially-inspired motion graphics onto the completed videos. The application of the motion graphics should be similar to this example, but we don't want to overly rely on text since these videos are intended for multiple languages. Snow, Christmas trees, Christmas lights - even emojis - are all fair game. 


In the pitch phase, you'll create a sample video showing us how you'd use motion graphics to holiday-ify this video. Please note: this is NOT one of the actual videos you'll be editing - we'll share those files with the greenlit editor. 


After we settle on a template for how we want the holiday-ified videos to look, the second phase of this project will be combining the live-action videos (which include your graphics) with already-completed animated shorts (which won't require additional work). The animated shorts are 1-1.5 minutes long, and the live-action videos will be 3-5 minutes long. The format of the combined videos that you deliver will be: animated short > transition > live-action footage > end card. In addition to the combined videos, we'll also need you to deliver JUST the live-action portions on their own. When all is said and done, the combined videos will be approximately 5-7 minutes, and the live-action-only videos will be approximately 3-5 minutes.


There are 60 different assets that will need to be packaged for delivery, but you'll only be adding motion graphics to 15 "base" videos in three different languages (5 in English, 5 in German, and 5 in Castilian Spanish). These videos will feature LEGO designers in their respective languages decorating 5 classic LEGO Star Wars sets for the holidays. The 5 English videos will also have baked-in subtitles in 3 different languages (French, Italian, and LATAM Spanish), but the actual motion graphics will stay the same. The subtitles and translations will be provided to you; you do NOT need to get your own translations. 

 

DELIVERABLES:

 

TIMELINE: For the full project timeline please see the Assets section.

 

EXPOSURE: YouTube

 

TARGET AUDIENCE:

 

TONE: Cheery, upbeat, whimsical, holiday-ified 

 

EXECUTIONAL MANDATORIES: 

Details

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

Requirements

  1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
     
  7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
     
  8. Videos must be in the English language or subtitled.
     
  9. Limit 5 submissions per member, per Phase.
     
  10. You must be at least thirteen (13) years or older to enter.

  11. The Sponsor reserves the right to repost the contest.

  12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

  13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.

  15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.