Background

Tongal is the ultimate platform for content creation that gives networks, studios, and brands access to a global community of Creators to simplify and scale content development. The company connects the best and brightest creative talent to opportunities in a virtual online production studio that facilitates remote work and collaboration. Tongal's product and technology power the entire creative process end to end to bring undiscovered, great ideas to life through branded content, original content, and advertising. Tongal is backed by Endeavor and Insight Partners.

 

REFERENCE IMAGES FOR INSPIRATION OR TONE: 

Objectives

Tongal is looking for creators to help spread some holiday cheer across its Instagram Feed with original illustrations that each celebrate different upcoming Fall and Winter holidays and events, and do it through the lens of filmmaking, animation, media, or content creation.


These should be heartwarming, clever, or humorous images that feature original characters or situations - for example, you could depict a film crew filming in an actual haunted house on Halloween, or illustrate a crafty table consisting of a Turkey Dinner and classic water bottles for Thanksgiving. Each of those thought starters brings in a holiday/event angle and connects it to some type of content creation, and you have the flexibility to interpret these however you want.


These illustrations can be any style you choose too. We're looking for still images, but if you wanted to add in light motions (like the flickering flames of a candle in a Diwali cinemagraph), you're welcome to do that, too. Check out some previous illustrations in the Background for an idea of what we're expecting. 


Below are 10 Holidays & Events we're looking for you to bring to life. Creators can pitch up to 5 holiday assets each. Make sure to indicate in your pitch which 5 holidays you wish to bring to life. Identify your Top 3 in your pitch, as we're looking to mix it up with a few different creators.



For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 3 total deliverables per creator.

 

TIMELINE: HERE

 

EXPOSURE:

 

TARGET AUDIENCE:

 

TONE: Heartwarming or Funny.

 

EXECUTIONAL MANDATORIES: 

Details

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

Requirements

  1. Preferred format for upload to the Tongal website is .png or .jpg. Should your submission be greenlit, you will also be required to provide a high-resolution final image and layered design files.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  4. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
     
  7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
     
  8. Submissions must be in the English language or subtitled.
     
  9. Limit 5 submissions per member, per Phase.
     
  10. You must be at least thirteen (13) years or older to enter.

  11. The Sponsor reserves the right to repost the contest.

  12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Imagebased on their prior work and experience as a filmmaker.

  13. The Sponsor will be entitled to reasonable revisions on the finished Images without providing additional compensation.

  14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Image creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Images, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.

  15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.