FEATURED EMPLOYEES:

• Employee Images
• Employee Bios
• Employee Quotes (You do not have to use the full quotes in your videos, you can make small changes, or combine sentences, so an abbreviated version of the quote works so it that will work best with your visuals and feature why people like working at T-Mobile)

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Pride Month Employee Quote Video
• Asian American Heritage Quote Video
• Military Appreciation Quote Video
• Women's History Quote Video
• Benefits & Sustainability Video 

We're constantly talking about how T-Mobile has awesome employee benefits and an incredible company culture, this time we want to talk about some of their amazing employees. Employees who are not only proud of where they work, but also proud that they can be true to themselves and their culture while working at T-Mobile. To celebrate Hispanic Heritage Month, T-Mobile is now looking to create a suite of videos built around quotes from their very own employees, who have each seen the positive impacts that come from working for the Uncarrier.

 

The goal here is to create six different :10-:20 loopable videos, or cinemagraphs, that feature quotes from real T-Mobile employees celebrating their Hispanic Heritage. When we say "loopable video" or "cinemagraph" here we mean that most of your video should be static, but key visual elements or sections should move to make the content come alive, and help it stand out dynamically when someone's scrolling through their feed, kind of like this.

T-Mobile has already selected six different employees to feature, and they've provided a quote and some photos for each, which you can find in the Background. You do not have to use the full quotes; instead, you can select a line (or lines) that you think work best for a short piece of content like this, and you can feel free to make little tweaks (e.g. for grammar, flow, or comprehension). We've also included some extra biographical information for the employees, but that's intended to help you with the visuals, and you do not need to include any text from those. Each of your videos should be unique, and reflect the different people and their quotes, but they should all still feel like part of one coherent suite somehow.

We're looking for a variety of bright or captivating styles and aesthetics, but keep in mind that T-Mobile is also tech-forward company, so we're aiming for graphics that feels modern, invigorating, engaging, and even playful. Find ways to use visuals cues or design elements that you might associate with this community or the individual employees (who represent 3 different countries, including Mexico, El Salvador, and Colombia). We expect that you'll want to lean heavily on 2D animation and mixed media styles, and 3D if it makes sense, along with some clever use of typography or stock imagery. 

For your pitch, we highly encourage that you submit a proof of concept along with your Treatment. For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 12 total video assets.

• Six :10-:20 loopable videos (16x9, 9x16)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• T-Mobile's Instagram, Facebook, TikTok, LinkedIn, Twitter.

 

TARGET AUDIENCE: Career seekers, millennials, and Gen-Zers.

 

TONE:

• Unexpected, dynamic, energetic, polished, cool, relevant, quirky. 
• Stay away from anything that feels sales-y or ad-like.

 

EXECUTIONAL MANDATORIES: 

• You should adhere to certain elements of the T-Mobile brand guidelines. A few specific call-outs are below:
  • The primary logo to use is the full T-Mobile logo. 
  • Always make Magenta (#E20074) the hero color in designs. 
    • Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
  • The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• PROOF OF CONCEPT VIDEO (Optional): Please submit one proof-of-concept video (1x1) up to :15, illustrating how you might approach the information provided in the Objectives section.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.