Recent Relevant Examples:
As this initiative typically asks for the inclusion of a SYFY logo, all of our examples below are logo videos, but your video should NOT include a SYFY logo. With that in mind, notice how many of these videos create a fun way to set up and subvert audience expectations with their stories.
SYFY is the Alpha and the Omega of genre. They've got everything from cyberpunk sci-fi to futuristic fantasy and the boldest, bloodiest horror films you've ever seen. Superheroes, cyborgs, monsters, mashups, crossovers, comics - whoever you are, whatever genre you dig, SYFY's got you. Every month, SYFY partners with different genre fans who work as artists, animators, designers, and directors, and gives them an opportunity to express their own love of genre in different ways, with an artistic and incredibly cool TV spot.
Hispanic Heritage Month is September 15th through October 15th, and for this project, SYFY wants to spotlight Hispanic and Latinx animators who can produce a short video vignette that tells a story that celebrates and amplifies the Hispanic and Latinx experience in genre content, or that pays homage to its powerful influence on pop culture and genre content. Think about the classic visuals and scenes, the stylistic and storytelling archetypes, the great characters and relationships, or what went into making them happen and how great Hispanic and Latinx creators brought their visions to life.
Connect Hispanic and Latinx culture and stories to genres like sci-fi, fantasy, comic books, and horror, and give that story your own unique spin. There are a ton of different cultures and subcultures within the Hispanic and Latinx communities, so we encourage you to create something that really feels like a reflection of who you are, where you come from, and what you want to see. All great genre stories are rooted in our humanity and who we are as people. What is unique about the Hispanic and Latinx experience or its influence on genre content? If your story is more personal, think about using classic genre tropes and character types as a way to illustrate it - SYFY is open to any animated creative direction.
For your pitch, we'd recommend you show off your past work, and then submit several different narrative ideas for your video. If you're greenlit by SYFY, we'll work with you to develop ONE of your ideas during the pre-production process. SYFY's open to ideas that use voiceover, narration, or visual text to help to tell your story, but we aren't looking for live-action executions. As a reminder, all work MUST be original, and should NOT include or reference existing IP or characters.
SYFY is looking to greenlight 3 pitches total, so if you know someone that you think would be perfect for this, use the 'Invite A Friend' section on our referrals page, and generate a referral code. If your referral creates a new Tongal account using your unique code, when they receive their first Tongal greenlight, you'll automatically receive $100. This referral fee is valid for any project - even if they don't get this one. Check it out.
DELIVERABLES:
TIMELINE: For the full project timeline please see the Assets tab.
EXPOSURE: Videos will air on SYFY and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.
TARGET AUDIENCE: Adult fans of genre content.
TONE:
EXECUTIONAL MANDATORIES:
In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.