T-MOIBLE OFFERINGS AND KEY MESSAGING: Your images should contain the following headlines with the included offers messaging.

1. Keep Los Tuyos Close: No data roaming charges in 21 Latin American countries plus up to 15GB of high-speed data in Mexico on Go5G Plus Plans.
2. Stay Connected: Unlimited calls and texts to and from Mexico and the U.S.
3. Stay Connected: Keep Los Tuyos close. Join today with your eligible Matricula Consular card in your local T-Mobile store.
4. Getting Connected Easier: Just bring your driver’s license, student visa, state ID or Matricula Consular card.

PREVIOUS T-MOBILE CONTENT: This is some of the recent video and image content created on Tongal, and they're all great examples of the style we're looking for, but still showcase how much diversity is possible. 

• Previous Evergreen Offers Video #1 & Image #1 - This isn't the only approach, but it's precisely what we mean when we say modern, stylish, and tech-forward in design aesthetic. 
• Previous Evergreen Offers Video #2 & Image #2 - This illustrated approach is about as playful as we can go.
• Asian American Heritage Quote Video & Static Image - Look at how vibrant and fluidly energetic this is, and how the artistry shines through in an unexpected way, with a very modern feel.
• Benefits & Sustainability Video & Static Image - This is a good example of how a mixed media / motion graphic approach can bring the same kind of electric energy, showcasing some abstract artistry in its design elements to make the image feel lively without being cluttered.
• T-Mobile Tuesdays Video - Even with a more playful illustrated approach, the contrasting colors, funk beat, and constant motion elevate the feel of this asset.
• Super Security New Product Video - This video is simply promoting a security camera, but it packs a LOT of personality and tremendous amounts of energy, so it's really surprising and fun, and the sort of pulpy comic book detective vibe fits the security theme well.

T-Mobile is looking to the Tongal community once again to create more eye-catching graphics for their own employees to post on their social media channels. T-Mobile employees want to be able to share all the great new benefits the company offer, but when they do decide to share they want to post content that is thumb stopping, distinctive and all around cool. Especially when the new offers they are talking about will bring individuals even closer to their friends and family. T-Mobile now has special offers for those in Latin America and in Hispanic communities which include no data roaming charges, unlimited texts and calls, and they have made it easier than ever for their customers to switch to T-Mobile by using their Matricula Consular Card, which is an identity card that Mexican consulates issue to Mexican citizens who reside outside of Mexico. 

We need four static images with the color, energy, and vibrance to support the new offers, so we are looking for the most skilled illustrators, designers, and creators to make this messaging exciting and impactful. For these static images, T-Mobile has provided four headlines to feature in the Background. Each headline needs its own static, and all of the static images should feel like they're part of the same series, BUT that doesn't mean every static should look the same or use the same style. Once you have created all four static images, you will also need to translate all copy and any disclaimer language into Spanish. While you will be using both languages, your graphics should speak for themselves and remind people that switching to T-Mobile can help them easily connect with loved ones and help them to stay connected even if they are far away in a Latin American country.

We're aiming for graphics that feels a modern, slick, engaging, and polished. Keep in mind that T-Mobile is a tech-forward company, so we need dynamic illustrations that have a thrilling and energizing aesthetic - perhaps even a little unexpected playfulness, but nothing that you'd really call "quirky" or "corporate." These images should all be custom-made unique assets, although they should feel like part of one coherent suite. Your messaging should be pretty simple and straightforward - we want the artistry of the asset to shine, and hook audiences, so the key message lands. We expect that you'll want to lean heavily on 2D animation and mixed media styles, and 3D if it makes sense, along with some clever use of typography. For your pitch, we highly encourage that you submit a proof of concept / first draft of an image asset along with your Treatment and check out links in the Background to see what T-Mobile's has created lately. This is primarily for T-Mobile employees to share too; they will do so on their personal social media accounts for their family, friends, and professional contacts. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 8 total photo assets.

• Four static images (1x1, in both English & Spanish)

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• T-Mobile social feeds including LinkedIn, Twitter, Instagram, and Facebook

 

TARGET AUDIENCE: Employees' friends, family, business contacts, and social networks. This runs the gamut because we're talking about both corporate and in-store employees, so go for broad appeal.

 

TONE:

• Modern, energetic, unexpected, dynamic, polished, cool, relevant, edgy. 
• Stay away from anything that feels sales-y.

 

EXECUTIONAL MANDATORIES: 

• The primary logo to use is the full T-Mobile logo. 
• Always make Magenta (#E20074) the hero color in designs. 
• Other primary brand colors are Dark Magenta (#861B54), Dark Gray (#6A6A6A), Light Gray (#E8E8E8), Black (#000000), and White (#FFFFFF).
• The official brand font is TeleNeo; the font will be provided to the selected creator. 
• Your video should avoid competitor colors (e.g. Verizon's reds, AT&T's blues).

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• PROOF-OF-CONCEPT ARTWORK (Optional): If you want, you may create a proof of concept showing how you'd approach design if greenlit. Upload an image of your Artwork in either PNG or JPG format.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.