VIDEO TOPICS: While these are subject to change, this should give you a good sense of what you'll be creating: 

1. Hilton for Business Program Overview: A high-level summary of Hilton for Business and its key benefits
2. Hilton for Business Tour/Tutorial: A deeper dive into the functionality, the program dashboard, how to invite employees, etc.
3. Why Hilton for Business: Positioning Hilton for Business against competitors
4. Client Testimonial One
5. Client Testimonial Two
6. Additional program benefit OR Client Testimonial Three 

ABOUT HILTON FOR BUSINESS: Check out more HERE.

THE HILTON HONORS HOW TO SERIES: Be sure to take a deep dive on the Hilton Honors How To series, including the full episodes and the simple tutorials:

• Hilton Honors How To - 10 episodes, all with the "How To:" blue graphic on the left side.
• Hilton Honors How To Simple Tutorials - 10 companion episodes, example shared. While these were scripted and shot independently from the main How To content, these serve as a good reference for framing and text/graphics treatment.

With Hilton for Business, small to medium-sized businesses can access exclusive discounts, loyalty benefits, and tools to manage travel –  all for free – and we need a filmmaker who can help us put together a series of six different live action "How To" videos that create awareness with new customers and act as a resource to help business owners get the most out of this loyalty program. Ultimately, your videos should drive viewership and Hilton for Business signups from new customers, so an engaging but informative format and delivery is key here.

You'll be working within a visual format that we recently established with the Hilton Honors How To series, with a simple sofa or armchair setup in front of a white cyc in a studio, with plenty of space left open on either side of the screen for graphics and pop-ups. You will not need to shoot at a Hilton property. Hilton will identify a topic for each of the six videos, and also provide talking points and key messaging, but you'll be responsible for turning all of that into engaging and easy-to-digest scripts. Importantly, we're looking for at least one charismatic and relatable on-screen host that can represent the target audience: aged 30-55, female, with wardrobe and HMU direction that implies a moderate to high income and an urban or suburban lifestyle. There's a chance Hilton may want to create some diversity in the series and split the videos between a male and female host, so you should be prepared to present multiple options in casting. 

Up to three of your videos may be built around actual client testimonials, with your host acting as an interviewer and presenter. Hilton will source the client talent and work with you to establish questions and talking points, including during a pre-interview during pre-production. These pre-interviews will be conducted with you, Tongal, and the Hilton team – your host talent doesn't need to be present. While the associated talent costs may ultimately be covered separately by Hilton, you should plan for the travel costs for these client testimonials to come from your production budget. You should assume that talent will be US-based, and you should anticipate business class travel costs and lodging at a nearby Hilton property to come from your budget for now. 

You can find information about the topics for each video in the Background. In terms of scripting and interviews, not only should you plan for client testimonial pre-interviews over Zoom or Teams, but you should also be prepared to schedule and record at least one read-through of each video's script with your host talent during pre-production. This will allow the broader Hilton team to make any script adjustments (for tone, clarity, delivery, etc.) before you get onto set with your talent. Having said that, for production itself, you should still anticipate having Tongal and Hilton reps on set for your shoot.

Finally, you'll need to be able to animate fonts and motion graphics, and also edit with or create Hilton app screen recordings in post, which will be used to illustrate some of the key points. Hilton will provide a brand toolkit and guidelines for these motion graphics but you'll be responsible for building them into both the 16x9 and 9x16 versions of your videos. You'll need to frame for space for graphics, text, and inserts to pop up in your frame, so you therefore may choose to either crop your 16x9 videos to fit a 9x16 delivery, or shoot two aspect ratios simultaneously. Check out the title cards, animated text graphics, and app screen recordings in the Hilton Honors How To series for reference.

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 6 total video assets:

• Six up to :60 videos (16x9, 9x16)
• Six thumbnail images, with and without baked-in titles (16x9)
• .VTT files

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Hilton's YouTube and social media platforms; the Hilton for Business website; across the Hilton ecosystem

TARGET AUDIENCE: Small-to-medium sized business owners; generally 30-55, moderate to high income

TONE/FEEL: Professional, approachable, friendly, informative.

EXECUTIONAL MANDATORIES: 

• Develop a repeatable format that drives viewership and Hilton for Business signups.
• While the tone of your content should be engaging, approachable, and humorous, Hilton for Business information should always be prioritized over tone or style.
• Videos must feel serialized, with an overarching hook, theme, set, and host talent for cohesion.
• Videos must include animated fonts and graphics as well as app screen recordings. An ability to create and manipulate motion graphics will be required. Hilton will provide a brand toolkit and guidelines.

OPEN BID:

• This is an open bid project, so you'll get to submit your own budget proposal up to $110,000. If it makes sense, you may submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects do move forward, we'll notify you in the event the Sponsor decides not to fund any bids via the Project Forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, and the Sponsor would like you to create ALL of the content listed in the Deliverables within a budget total of up to $110,000. You can download the budget template HERE.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.