Check out the member benefits of the Hilton Honors program here.

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Hey, @lululemon: Jackets + Outerwear
• Hey, @lululemon: Align Pants
• Hilton: For the Stay Series
• QuickBooks: Get Yours with Danny de Vito
• WIRED's Autocomplete Interview series
• WIRED's Tech Support series
• Sandwich Video for Soapbox
• Your Rich BFF IG Creator

Hilton Honors is an amazing rewards program: membership is free, perks start right away, and you're guaranteed the lowest price on rooms across Hilton's 18 hotel brands. And that's just the tip of the Honors iceberg. You can earn free stays, redeem your points for flights, or earn exclusive experiences ranging from private spa treatments to golfing with your favorite pro or a two-night stay and VIP treatment at the Ryder Cup in Italy.

And therein lies the rub: the benefits of Hilton Honors run so deep that it can be hard to know where to begin. Right now, people generally turn to Google or YouTube for questions about the Hilton Honors program, but they should be turning to Hilton to learn more and sign up. 

The goal of this project, therefore, is to create a 20-video series for TikTok, Instagram, and Hilton's websites that break down the benefits, rewards, and lesser-known facts about the Hilton Honors program so new members will come to Hilton's platforms first and foremost for their questions and research. Your videos should be approachable and informative but with a clever, humorous tone. The target audience is younger travelers (Gen Z, Millennial) who want clear, simple information as much as they want good benefits; no one should feel like they need a PhD in points to understand how Hilton Honors works, and that's the vibe we want to project through this series. Ideally these videos will take on a life of their own and foster conversation and wider organic spread through TikTok's reply feature. 

To make your videos really resonate with the target audience, Hilton is interested in a humorous, conversational approach, with a friendly expert – your Honors bestie – breaking down individual topics or questions, either directly to camera or in a dialogue with a friend who's new to Hilton Honors; check out the lululemon examples in the Background section, along with a link to the Hilton Honors Member Benefits breakdown, and Hilton's other reference videos, to see what we mean. Whether audiences have intentionally sought out your videos to learn more about Hilton Honors or stumbled across them organically, the goal is to leave them feeling knowledgable, excited, and like they've found a trusted guide who can answer all their questions and help them earn and use Hilton Honors points with confidence.

In addition to your talent and narrative approach, Hilton is interested in hearing your set design approach in your pitch. Your location and/or set decoration will play a big part in making this feel like a series and establishing the conversational, trusted expert best friend tone Hilton is looking for, and should be presented in detail in your treatment.

 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: Twenty :60 videos, 9x16

 

TIMELINE: HERE. Please note this project moves relatively quickly with rolling delivery.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• Hilton's TikTok and IG channels; the Hilton Honors website; Hilton property websites.

 

TARGET AUDIENCE: Non-Honors members; Gen Z and Millennial travelers. Business travelers and leisure travelers.

 

TONE: Simple, direct, straightforward, personable; humorous without losing clarity; emotive and aspirational while still feeling attainable; conversational.

 

EXECUTIONAL MANDATORIES: 

• If greenlit, you MUST be available for a pre-production kickoff call with Tongal and Hilton at noon PT / 3pm ET on Tuesday 7/18.
• Content must drive viewership and Hilton Honors signups. 
• While the tone of your content should be engaging, approachable, and humorous, Hilton Honors information should always be first and foremost.
• Content should address/speak to a variety of customers, including business travelers, leisure travelers, and families, with an emphasis on converting non-members to sign up for Hilton Honors.
• Content must feel serialized, with an overarching hook, theme, set, and/or talent for cohesion.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal up to $145,000. If it makes sense, you may feel free to submit multiple versions of your bid at a budget, target, and reach price point.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here. Please include your HMU stylist in your pitch.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• BID/BUDGET (REQUIRED): This is an open bid project, and the Sponsor would like each producer to create all of the content listed in the Deliverables section within a budget total of up to $145,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.