HIGH-SPEED INTERNET (HSI) PLANS AND INFORMATION: These plans are best for those who have limited internet options where they live, and so they're forced into expensive traditional internet providers with contracts, price hikes, and hidden fees. They work especially well for people that may want to extend internet into their garage, backyard, or other part of their property, and the AWAY plan allows for the same great home internet service when someone needs to work on the road.
Home Internet PLUS: T-Mobile Home Internet leverages the power of the largest and fastest 5G network. At T-Mobile all the great benefits are included in one plan.
Away Plan: A Wi-Fi Solution for Travelers
HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE: The following are current videos on T-Mobile's YouTube Channel that do a nice job exploring and explaining different, though we are looking for your videos to be more engaging, entertaining, out of the box, and original while maintaining a format for a cohesive series.
T-Mobile is already known for being America’s largest and fastest 5G cellular network, but now they're providing new connectivity at home, and wherever life takes you on the road, with two different high speed home internet plans that leverage the power of their 5G network. The first, High-Speed Internet Plus (HSI+), is fast, reliable home internet that uses a WiFi mesh system to expand the range of WiFi coverage in the house, and make sure you've got full connectivity even when you're flipping through TikTok in that hard-to-reach nook in the basement. The second, AWAY, provides portable, powerful home internet - when you're not actually at "home." Both plans can really boost the home internet experience, so they're really excited about the offering and they want to produce an educational but engaging YouTube series that can break down the plans, explain all the benefits, and entertain viewers.
The goal of this project is to create three roughly 3 minute long episodes of a High-Speed Internet video series, all about the topic of T-Mobile's High-Speed Internet, and how it operates. The first episode will be a general video explaining the "Extended High-Speed Internet Options" available from T-Mobile, the second episode will cover the "T-Mobile Home Internet Mesh System," and the third episode will specifically cover the AWAY plan. You can read more about the different plans and overall campaign aesthetic HERE, but the Background also has high-level details for each plan.
In terms of execution, we are looking for a live-action forward series where different hosts will be talking directly to the camera in a YouTube vlog style, but beyond that general concept, we want to see how you'd approach the style in your own interesting and unique way. Think about how you could incorporate motion graphics, typography, music, sound effects, stock footage, and/or even light animation overlays. Recent T-Mobile YouTube videos like the 5G explainer series, Tour Essentials with Lainey Wilson and The Hardest Part of the Las Vegas Race are good examples of the style we are looking to emulate for these videos. Importantly, we do want all three episodes to feel like they're part of the same series, so consider how you might do that, whether it's, for example, including consistent branded motion graphics throughout the video, or maybe having the same intro and outro for each video.
Locations are going to be important for this series, and this really can't be a studio execution. For HSI+, we'll be discussing homes that might benefit from a mesh network, which suggests that we'll need a property with lots of rooms or a unique setup, like a garage office, a "granny flat," or a basement, and we'll want to see our host move about from room to room. For AWAY, T-Mobile would actually like to feature an RV, so the video would need to take place within or directly outside a camper or RV. Whatever locations you decide to use, they should feel like real, lived-in home settings that feel appropriate for our host, as if it was their actual home or RV. In terms of casting, we want all three episodes to have a common theme, but we would actually prefer for there to be a separate host for each video, with a diverse range of casting.
T-Mobile will provide the basic information and research for each episode, but it will be up to your team to create the scripts for each video. If it's helpful, the brand team did provide an rough initial script for the mesh home internet episode, and you're welcome to use some of it, but you're not at all locked into it. T-Mobile will be able to provide you with the necessary Home Internet products for each video. Keep in mind that T-Mobile is proud of it's magenta color and their un-carrier culture, so you should think of ways to creatively bring in T-Mobile branding in tactful ways - colors, logo iconography, etc. - through production design or motion graphics.
Each episode will require a cutdown, which will live on YouTube Shorts, and you should ensure that those cutdowns feel deliberate and distinct, and aren't merely reframed 16x9s. In your pitch, we'd recommend sharing how you'd approach the 9x16 assets differently and how you'd ensure that they'd be engaging on Shorts. Each episode will also need a thumbnail, with text included, which you can create using a still frame from the video. Thumbnails should all have a clean aesthetic and fit with the current T-Mobile thumbnail style.
Check out more information and reference videos in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 9 total assets.
EXPECTED TIMELINE: HERE
RELEVANT ASSETS: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL:
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.