These videos have a similar style and visual approach to what H&R Block is looking for: 

• H&R Block – Tax Troubleshooting: How to Fix a Mistake on Your Return
• H&R Block – Make Sense of Your Creator Taxes

For about a year now, Tongal has been helping H&R Block update its YouTube channel with a large, search-first content initiative designed to answer real tax questions that people are actively looking up on YouTube and Google. Through straightforward, friendly, explainer-style videos with clear messaging, we've been working with H&R Block to answer those top tax questions and guide taxpayers through properly filling out and filing their tax forms, whether it's tax season or not. With tax season 2027 on the horizon (no, seriously), we're looking for a skilled motion graphics artist and editor who can create a suite of seven informative 'Explainer'-style YouTube videos that will help Americans avoid confusion and get a head start on their taxes this year.

Your final videos will be in the :90-2:30 range, and you'll need to trans-create versions of each video for YouTube Shorts, with punchier pacing to fit a :60 max runtime (H&R Block's preferred practice) and reworked visuals to fit a 9x16 frame. H&R Block will provide A/V scripts and some graphics templates to work from, but you'll likely need to incorporate some original design and motion elements along with casting and recording VO talent. While H&R Block may ultimately select one VO artist for all seven videos, you should be prepared to cast and record with up to two for some added diversity. Should you need any stock footage, you can utilize Tongal's stock footage library partner, Storyblocks; a login will be provided for the greenlit filmmaker. 

With more search-based YouTube content planned through tax season 2027, it's very likely that you might have the opportunity to produce more videos in this same style, so in your approach, it may also be worth demonstrating how your motion graphics style can adapt and expand across a larger suite of content, including how you might adapt and expand on your creative approach to encompass a broader range of topics and keep the series feeling thematic but fresh.

For your pitch, you will need to create at least one :15 short proof of concept demo video to show us your creative approach and relevant skillset. A sample video script, some general H&R Block branding, and some graphics files from last year's content are provided under Relevant Assets. In addition, some similar videos created on Tongal for H&R Block's YouTube channel, are shared in the Background, and for any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are fourteen total video assets.

• Seven :90-2:30 YouTube videos (16x9)
• Seven :30-:60 YouTube Shorts cutdowns (9x16)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• H&R Block's YouTube channel

TARGET AUDIENCE: Broad audiences; American taxpayers of various ages and economic backgrounds.

TONE/FEEL: Clear, concise, helpful, empowering.

EXECUTIONAL MANDATORIES: 

• Your proof-of-concept video should use the script, fonts, logo, and color hex guides provided in the Relevant Assets folder, and should demonstrate how you'd incorporate motion graphics/kinetic type/on-screen text in a dynamic but organic way that fits H&R Block's brand.
• Videos must use provided scripts and graphics templates. 
• Green should be used thematically but not overwhelmingly in your graphics; avoid competitor colors, especially red. H&R Block's style guide will be provided to the greenlit filmmaker.
• Videos for YouTube Shorts must adhere to the YouTube Shorts text safe template, which may mean resizing or even reanimating certain motion graphics. 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• SAMPLE VIDEO (REQUIRED): Please provide a :15 sample video demonstrating your approach to transforming the assets into a cohesive and engaging explainer video and how you would add motion graphics elements and on-screen text to inspire viewers.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.