"Spetz" is slang in Hebrew which means 'someone who is really good at his profession' and they're a company and application that specializes in helping to connect customers with trades people and professionals quickly. In fact, it is an aggregator of hundreds of professionals (mostly tradespeople). The app recognizes the customers' location and when they open a "call" to a professional, the required professional will get back to the customers' mobile within 30 seconds. An available and recommended professional (according to the user rating) will then be at the customer's service!

The service can be obtained through the Spetz website and also through a mobile app but it is preferred that users open service calls via the app (Higher quality service calls).

The order of a customer's actions through the app are as followed: 

1. Download the app
2. Select a requested service
3. Enter a geographical location
4. Select when they would like to receive the service
5. Confirmation (in this stage the "service call" is counted)
6. Customer gets the call within 30 seconds or at the time they have requested

KEY MESSAGES:

• Spetz, at your service immediately ("ספץ לשירותך מיד") - Within 30 seconds you have a quality professional on the phone.
• The service provider who will get back to you is recommended by previous customers (verified consumer ratings) - this highlights quality of service providers based on real customers.
• Time Saving! Making their live easier, over 400 services at the touch of a button. We have a solution for every problem.
• Make your life easier – You don't have to choose (especially when you might not know who to choose), Spetz will do it for you, taking away the stress.
• Quick solution – one click and your problem is solved.
• Download the app now.

NOTE: Communication throughout the production will be in English, but all materials and assets must be delivered in Hebrew. The selected filmmaker must also provide English translation files for review purposes.

Whether customers are in need of a tradesperson such as a handyman or plumber, or services such a private tutors or dog walkers, Spetz has over 400 different services to help customers solve problems in their daily lives. Spetz will help them find the best available service provider in their area. 

 

These services make customer’s lives’ much easier, and Spetz helps customers to get high quality service providers in a timely manner without wasting lots of time and effort sieving through an abundance of information such as directories.

 

A customer can post a request in 10 seconds and then have a service provider contact them in an average of 30 seconds.

 

Taking the above into consideration, the goal of this project is to create a :30 Hebrew-language live action video that introduces viewers to the Spetz brand, showing how using the app can make their lives easier, take away the pain of searching themselves for a provider and help solve their problems by connecting them instantly to a rated service provider. 

 

The video should end with a clear call-to-action driving viewers to download the Spetz app and to use it to open a request for a service.

 

Your videos must showcase real people using their app and you should think about the logistics of how you'll film that, and how you'll make it easy to understand for the viewer, since it can be difficult for an audience to process what an app is doing if the visuals happen on a small screen. There are several ways to solve that though, and some of those solves can be particularly engaging. 

 

We're relying completely on VO for this project and should avoid any on screen dialogue from talent. This is to keep things flexible should the client ever want to change the VO language further down the line, as this cannot be done if talent is shown speaking.

 

For more information, check out the Background, or ask questions here in the Project Forum.

DELIVERABLES: Four total deliverables:

• One :30 video (16x9)
• One alternate :30 version (16x9) Alternate variations will involve the same characters, locations, and script, and will mostly involve small changes that can be handled in post-production, including changes to CTAs, end-card designs, on-screen text copy, and other minor edits. Additionally, depending on where the creative lands, a version may include a slight variation to the script. This will be decided between the selected producer and client during the revisions process.
• One :15 version (16x9)
• One alternate :15 version (16x9)

 

TIMELINE: Please find the anticipated timeline HERE, but note that if you are selected, you should consult with your Tongal producer to ensure you are always working off of the most up to date timeline.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: 

• Men and women ages 25 - 65 living in Israel.  These are everyday people, many of them busy home owners with families and careers who are looking for simple solutions to day-to-day tasks. We also want those who are up to date with the "hottest" gadgets, ready to try new and pioneering apps, and love exploring the latest trends, as well as individuals who are already using technology apps to simplify their daily lives (i.e. Pharmacy pickup, in app ordering, etc) 

 

TONE: Friendly, casual, Informative, engaging, communicative, explanatory, direct.

 

EXECUTIONAL MANDATORIES: 

• You must follow the Spetz brand guidelines detailed in the assets section.
• All VO and text must be in Hebrew. 
• No talent should be speaking in this video as we are relying fully on VO.
• The scenarios featured must be relatable to the target audience and resonate with native Israeli people.
• The video must showcase real people using the app.

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.

• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.