ABOUT MAX & LILY: Max & Lily® products are crafted from sustainably sourced New Zealand pine, meeting rigorous safety standards while offering clever features like reversible designs and extra tall safety rails. With a focus on durability, style, and easy delivery, Max & Lily® transforms children's rooms into cool spaces that grow with them. Best of all, they offer great value for money, ensuring families get high-quality, long-lasting furniture without breaking the bank. It's not just furniture; it's a perfect blend of kid-approved designs, parent-approved quality, and wallet-friendly prices.

Key features include:

• Multi-functional designs: Bunk beds that separate into individual beds, and loft beds with built-in desks
• Space-saving solutions: Underbed storage for easy clean-ups
• Playtime additions: Slides, play curtains, and underbed "play forts" to spark creativity
• Complete room sets: Matching dressers, nightstands, and accessories
• Versatile options: Trundle beds, bunks with stairs or storage, and more
• Styles suited for every age: Low bunks for younger kids to Twin/Full Bunk for tweens and  teens

Max & Lily® furniture doesn't just furnish rooms – it creates functional, fun spaces that make everyone happy, from bedtime to playtime.

HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:

• More Than Just Cute
• Hey Mom
• Kidifornia

This product will only ship to the United States and Canada, so while you can be based in another country, you must be able to receive the product at a US or Canadian address.

Finding the right furniture for children can tough, especially when looking for something that checks all the boxes: something that's of sound design, with an appealing aesthetic, and an affordable price. Luckily, Max & Lily is a kids' furniture brand that brings fun and functionality together, creating bedroom furniture that both children and parents adore. Founded by furniture engineers with input from their kids, Max and Lily, the brand offers the perfect furniture options for kids of all ages, from younger kids to teens. With designs spanning from classic to farmhouse to Scandinavian, there's something for every taste and room, and now they want YOU to help them spread the word!

For this project, Max & Lily is looking to produce a :30 live action YouTube ad video that reinforces the overall theme and tagline of the company ("furniture kids love, and parents trust") in a heartwarming and lighthearted way. The Max & Lily range combines style, functionality, and imagination to create spaces that both parents and kids love, with lots of interesting features like reversible designs, bunk beds with slides, bunks that can separate, and hidden slide-out mattresses, so a fun, colorful palate will definitely be key in this video. Specifically, Max & Lily wants to showcase at least one cool furniture feature for every age, so do refer to the Background for additional features as you build out your treatment. The Max & Lily team will be shipping the furniture to feature to the greenlit filmmaking team, which you may keep or donate after filming at your discretion.

For tone, you will want to be careful to build context around the world of your ad beyond just showcasing products. In the Background, be sure to watch all of the reference video we've shared. Though they all have a different feel, their core themes are the same in that they resonate emotionally, speak to the wonderment of childhood, and find a way to work the brand/product into the story organically. So this video should tow the line of spreading Max & Lily brand awareness and showcasing cool product features, while making us feel that this furniture will help your family feel great.

In terms of messaging, you'll be creating your video specifically for YouTube as a paid ad, so you should first consider YouTube's ABCDs of creating effective video ads.  All product will be shipped and awarded to the greenlit filmmaker, so this does not need to be factored into your budget considerations, and will also be a fun way to up the ante in your own home after the shoot!

For this project, once a filmmaker is selected, they will be put directly in contact with the sponsor. All communication and feedback between both parties will run through the Tongal platform.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 2 total video assets.

• One :30 hero video (16x9) 
• One :30 alternate version (16x9).  This version will only entail using an alternate final call to action and/or end card.

EXPECTED TIMELINE: HERE

EXPOSURE: We expect content will be used on YouTube, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to YouTube only. You should also review our Music providers in the Project Requirements.

TARGET AUDIENCE: Parents. ages 25-55

TONE/FEEL: Heartwarming, fun, relatable

EXECUTIONAL MANDATORIES: 

• You must adhere to Max & Lily brand guidelines, which will be provided upon being awarded the project.
• Max & Lily has different design features for different age groups. and each must be included at some point in the video. 
• Max & Lily's promotional language "furniture kids love, and parents trust" MUST be included in the video.
• You must be able to provide a location that can reasonably accommodate all of the furniture shipped for your video.
• Please consider what a 15-second cut-down might look like when scripting and developing the piece, as the Max & Lily in-house team may wish to create cutdowns in the future.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.

• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show what you're capable of. Consider a video in which you tell the Sponsor what they can expect, or consider test videos, proof-of-concept edits, animatics, etc. For examples of effective Pitch videos, check out this gallery.

• SCRIPT (Optional):  Include clear descriptions of the visuals or action, along with dialogue, voiceover, or on-screen text.

• STORYBOARDS (Optional):  To better illustrate your vision, include actual storyboards, additional concept art, shot lists, or anything that helps get your point across. You can download the Tongal storyboard template HERE.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.