Hawke Media is an award-winning digital marketing agency in Los Angeles, CA who has worked with top brand like K-Swiss, Diamondback, Redbull and Proactiv. They consider themselves a business' outsourced Chief Marketing Officer (CMO) who is a part of their team. They're focused, data-driven approach to marketing has generated massive returns for their clients and earned them a reputation of excellence. Services include Affiliate, Amazon, Branding, Content & Social, Lifecycle Marketing, Media Buying, Paid Search, Paid Social, Photo & Video, Strategy and Web Design.

What separates Hawke from the rest is that they offer month-to-month/no long term contracts, A la carte services and their strategic partnership HawkeZ. HawkeZ combines the media and marketing experience of Hawke Media with Gen Z specialists Josh Richards and Griffin Johnson. HawkeZ's primary goal is to help brands connect with Gen Z and grow their businesses. To learn more, view the HawkeZ deck in the Asset Section.

REFERENCE VIDEO: 

This is a video Hawke Media produced that has both a fun and engaging tone while also credibly stating the problem and solution.

Hawke Media is Your Outsourced CMO

Feel like brands are missing the mark when speaking to the next wave of younger consumers? Now imagine you are a company trying to market a product to that group. It is undoubtedly challenging which is why Hawke Media, one of the fastest-growing marketing consultancies in America, created HawkeZ. HawkeZ allows brands to connect with Generation Z by utilizing their team of in-house experts along with tapping into the knowledge of mega-influencers Josh Richards and Griffin Johnson. Josh and Griffin have a combined total social reach of over 56 Million across numerous social platforms, most notably TikTok.

The primary goal of this project is to create a :45 video that informs business owners and marketing leaders about Hawke Media’s new Generation Z focused marketing agency HawkeZ, which will ultimately drive them to schedule a free consultation. Hawke Media is open to live-action or animated videos with humorous ideas (e.g. an old man being taught how to do a TikTok dance correctly) but the video must also communicate HawkeZ's expertise and focus on Gen Z and the 35-49 demographic that doesn't understand them. Please note you will not have access to Hawke Media's employees or partners for production.

DELIVERABLES: One :45 video (16x9)

 

TIMELINE:  For the full project timeline please see the Assets section.

 

EXPOSURE:  YouTube. For YouTube TrueView for action best practices please click here.

 

TARGET AUDIENCE: Marketing Leaders (35-49) who don't know how to communicate with Gen Z.

 

TONE: Approachable, Effective, and Credible, but have fun! Please see Hawke Media's previous ad in the Reference Videos section under the Background/Additional Details section to get a feel of their personality.

 

EXECUTIONAL MANDATORIES: 

• Must Highlight that Hawke Media as one of the fast growing marketing consultancies in America with a proven track record
• Must highlight that HawkeZ is an extension of Hawke Media and has developed a strategic partnership with two of the most popular TikTok stars today; Josh Richards and Griffin Johnson
• Must highlight that Josh and Griffin are Creative Directors for HawkeZ
• Must implement one of the following Call To Actions: "Schedule A Free Consultation: hawkemedia.com/hawkez" or "Visit hawkemedia.com/hawkez"

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.