6:00 am the alarm goes off, 7:00 am you’re clipped into your bike for spin class and by 9:00 am you're at your desk trying to catch up on the hundreds of urgent emails that came in overnight. Each hour of the day has a special meaning and for HauteLook members, it's 8:00 am Pacific Time when new sales events start each day offering members amazing discounts on premium brands. HauteLook brings a modern approach to shopping with an innovative experience and being part of the Nordstrom family of brands gives shoppers the flexibility to make easy returns at Nordstrom Rack Stores. 

 

We want YOU to show how HauteLook is THE online destination for great brands and to bring the excitement of shopping on HauteLook to life. Please read the below carefully if you think you’ve got the chops for this project.

 

What you need to know:

• HauteLook is pronounced HOAT-look (HOAT like COAT). Check out how HauteLook works here: https://www.youtube.com/watch?v=Q_QtTDBXKxI
• HauteLook is not looking for seasonal Videos. So when preparing your Ideas and Pitches think about concepts that could be played at any time of the year.
• Viewers should takeaway that HauteLook is THE online destination for great brands or to put it another way, HauteLook offers great brands at the best prices.
• Sponsor will be providing Product to Pitch winners ONLY and may also send a stylist on set.
• This project requires CASTING and SCRIPT approval.
• The Videos will be playing pre-roll so your concepts need to capture the audience’s attention in the first 3-5 seconds.

 

Inspiration:

• Current HauteLook TV commercial “Routine.”
• Banana Republic "Reserve It" Video for the concise messaging and storytelling (not so much as a visual/talent reference).
• J. Crew’s execution of the Helpful Elephant Videos.
• Madewell’s simple, clean, and sunny aesthetic with great styling/talent: https://www.youtube.com/watch?v=_-CouiFm12M
• Piperlime: https://www.youtube.com/watch?v=1651Wa4G2mA
• One King’s Lane’s 30 second “love fests” as they look and feel good:
  • https://www.youtube.com/watch?v=P4wIrQgJNh8
  • https://www.youtube.com/watch?v=Wlws7EmvnmE
  • https://www.youtube.com/watch?v=qDsa0xqOF3U

 

===SPLIT===

 

• The goal of this project is to create a fun and engaging 30 second Video showing how HauteLook is THE online destination for great brands and to bring the excitement of shopping on HauteLook to life.
• HauteLook is pronounced HOAT-look (HOAT like COAT). Check out how HauteLook works here: https://www.youtube.com/watch?v=Q_QtTDBXKxI
• HauteLook is not looking for seasonal Videos. So when preparing your Ideas and Pitches think about concepts that could be played at any time of the year.
• Viewers should takeaway that HauteLook is THE online destination for great brands or to put it another way, HauteLook offers great brands at the best prices.
• Sponsor will be providing Product to Pitch winners ONLY and may also send a stylist on set.
• This project requires CASTING and SCRIPT approval.
• The Videos will be playing pre-roll so your concepts need to capture the audience’s attention in the first 3-5 seconds. 

 

 

The goal of this project is to create a fun and engaging 30 second Video showing how HauteLook is THE online destination for great brands and to bring the excitement of shopping on HauteLook to life.

 

--Key Marketing Messages:

• HauteLook is a Nordstrom company
• Shop early and often! Sales are for a limited time and inventory does not last.
• Membership is free and gives exclusive access to shopping events.
• Everything you could want, at prices less than you could imagine, all at one fashionable address.
• Women’s, men’s and kid’s fashions, home and beauty products all in one place.
• Free and easy returns in 90 days at Nordstrom Rack stores.
• Call to action: Join HauteLook today!

 

--Target Audience: The target audience is women 25 – 45.

 

--Executional Mandatories:

• Avoid any authoritative, high fashion, snobby tones.
• Avoid anything too bargain-basement, trashy, cheesy/tacky in style.
• Any talent in the Videos needs to feel attractive, but very relatable.
• Tone should not be geared towards teenagers or shoppers over 50.
• HauteLook must be pronounced correctly: (HOAT-look)
• Videos must mention that HauteLook is a Nordstrom Company and that you can make easy returns at Nordstrom Rack stores.

 

--Tone: The tone should be effortless, attractive, accessible and stylish. The shopping experience should feel fun and exciting yet seamless and risk-free.

 

If HauteLook were a movie she’d be:

• A bit aspirational – The Talented Mr. Ripley
• A bit trendy/festival – Almost Famous
• A bit preppy/quirky – The Royal Tenenbaums
• A bit moody – The Virgin Suicides
• A nod to basics – Before Sunset/Before Sunrise/Before Midnight

 

--Exposure: Online pre-roll advertising, Social Media channels

 

This project will be worth a total of $60,000 and consist of THREE (3) Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a HauteLook Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $750, the 2^nd place Video $400, 3^rd place Video $400, 4^th place Video $400) – see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using: 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Script (REQUIRED): This should include dialogue from the video you intend to create. 
• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.
• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 
• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The FOUR (4) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000  to help create the Video. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $8,000, at a minimum, and have a chance to compete for the $15,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The FOUR (4) winners from the Pitch Phase will each create a 30 second Video based upon their winning Pitch.

 

The Judges will score the FOUR (4) winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, the FOUR (4) Pitch winners will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1^st place $15,000, 2^nd place $8,000, 3^rd place $8,000, and 4^th place $8,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won up to $500 per place! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.