Background

If you don’t already know what Hatchimals are, then you obviously haven’t been living on this planet ;)  But for the newbies – I’ll give a little context: each Hatchimal toy comes inside a plastic egg that it has to literally hatch out of – get it?  Each looks a little bit different and each will learn how to walk, talk, and play games as it goes through 5 stages of its adorable little life: egg, hatching, baby, toddler, and kid (yes, life ends at the kid stage…)  How do you hatch a Hatchimal, you ask?  Check out the Hatchimals YouTube channel for helpful tips…


This project is not sponsored by Hatchimals.

Objectives

Tell us your big idea that gets fans excited about Hatchimals.  We want you to branch out here and let the creative juices flow!  Your concepts can entertain, educate, or fascinate – and we’re open to a WIDE range of formats.  Consider coming up with Hatchimals ideas for TV, film, games, digital, or commercials.The most important thing is that your idea is BIG, ORIGINAL, AND EXCITING. 


--Executional Mandatories: 


--Target Audience: Girls 5-7


--Tone: Fun, Exciting, aspirational, kid-friendly


--Exposure: Concepts may be used to inspire content on any platform, including film, television and digital / social channels. If your concept is designed for a specific platform, let us know.


Details

This Project will be worth a total of $500 and consists of 1 Phase: a Concept Phase. Be sure to read the following information carefully as well as the Official Rules.


PHASE 1: CONCEPT – Give us a Concept that gets fans excited about the Hatchimals brand for 250 characters or less. Remember, a Concept is not a detailed script; it is a spark of inspiration.


The TWO (2) winning Concept creators will each receive $250.

Requirements


1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.


2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.


3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.


4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.


5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.


6. Limit 5 submissions per member.


7. You must be at least thirteen (13) years or old to enter.


8. The Sponsor reserves the right to repost the contest at their discretion.


9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.


10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.