REFERENCE VIDEOS FOR INSPIRATION OR TONE:
We all know that exercise, like eating your veggies, is something we all need as humans. While going to the gym is a great option for some, what about those of us that don't have the time to make it there, don't feel comfortable in those environments, or simply would rather exercise in their own spaces? Handy Gym solves these problems for consumers by offering them an innovative anywhere workout option without needing to build an entire home gym. Handy Gym is the smallest gym in the world, weighing in at just over 2lbs, utilizing flywheel technology to deliver safe, effective, and challenging exercise options to its users.
Mueller Sports Medicine has just added the Handy Gym to their product lineup, but they've discovered that consumers often find the Handy Gym to be pretty complex when first unboxing, and are often confused as where to start. That's why Mueller Sports needs a filmmaker to create a roughly 3 minute instructional video that can take a user through everything - from unboxing to the first workout - while giving some background on the innovative technology behind this small but mighty piece of exercise equipment. The video should quickly and effectively explain the flywheel technology utilized by the Handy Gym, show users what accessories come with the product, how to set up the equipment, and then get people started with 3 basic exercises. This video is not a full workout tutorial, so it will mainly focus on background and set-up of the machine.
Mueller Sports will provide the script, as well as all 3 models of the product. The video itself will only focus on one model, so the other two models will need to be referenced in dialogue, or through on-screen text and graphics. The script breaks the video down into four segments - background, unboxing and accessories, set-up, and exercise demos - and you'll then use those segments to create three cutdowns, each covering a specific segment.
We're anticipating that you'll need to capture this content in a studio space, either with on-screen talent walking the viewers through the process, either going through the motions themselves or by demonstrating with a model following alongside them. This walkthrough would be supported with on-screen text and graphics. It's not mandatory that you use a studio space, but we do want a simple, clean, and crisp location. While they are looking to tap into the home-workout market, they don't want this to look like it's being filmed in someone's living room.
For your pitch, be sure to explain your approach and break down exactly how you see these segments flowing in to each other, and how you'll stylize and make use of motion graphics usage. Think about how you can strategically shoot to help fully support the information being communicated in the script. The most important takeaway for this project is that the consumers finish watching the video with a full understanding of the equipment and the confidence to get started using it. Please find current assets HERE.
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DELIVERABLES: There are 7 total assets.
TIMELINE: HERE.
EXPOSURE:
TARGET AUDIENCE:
TONE: Upbeat and informative, clean and crisp.
EXECUTIONAL MANDATORIES:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.