Candy Corn. Monster Mash. Witches Brew. Yep, it’s that time of year again. And you know, the spookiest houses are usually the ones with the best decorations… (and the king size candy bars!).

 

So whether you’re planning the most stylish Halloween bash or getting your haunted house trick-or-treat ready, Yankee Candle has ALL of the best Halloween décor to impress your guests and put them in a ghoulishly good mood. 

 

The goal of this project is to create a fun, yet sophisticated, Video (up to 30 seconds in length) about how Yankee Candle offers an array of products for Halloween home decorating that will impress guests and set a spooky mood.

 

Your Video should --

• raise awareness about Yankee Candle’s Halloween décor options and inspire women to purchase before the full moon comes out.   
• showcase the wide variety of Yankee Candle Halloween home decorations for adults (see product list below).
• keep viewers engaged to the end of the Video, when the brand-provided end tag will ask the viewer for their email address in exchange for a coupon that can be redeemed in-store or online. 

 

Note:  This project moves quickly, so clear your schedule! Yankee Candle needs final cuts by September 1, 2015.

 

Yankee Candle would like to feature many of their Halloween products and will provide samples to the Pitch winners.  Here’s a list of products the Sponsor would like you to show in the video (also, see their Halloween catalog under the “Assets Tab”):

 

Candles:

Witches Brew (Top seller!)

Black Magic Pillar collection

 

Décor:

Boney Bunch: Diva & Boos Brothers (*The Boney Bunch is a popular item, but please note, it’s okay for the Boney Bunch to be a part of your Video, but it should not be the main focus of your Video.)

Haunted House

Iron Fence Jar Holder

Illumalids Toppers (Jack O’ Lantern, Spider Web)

Witch Hand

Witches Boot

 

--Key Marketing Messages:  Halloween home decorating for adults. (We are moving away from household ornaments like Boney Bunch, toward larger home accent items. See catalog under “Assets Tab”.)

 

--Target Audience:  Women, ages 25 – 54, who are more likely to be married, more likely to be a homeowner, and more likely to have a household size greater than 2 (with children in home).

 

--Executional Mandatories: 

• You must include Yankee Candle Halloween products in your video. 
• The Sponsor will provide an end card with Call-To-Action.
• Since Yankee Candle is part of the Jarden brand any props in the video cannot compete with any of the other Jarden brands. Jarden is very particular about this – feature Mr. Coffee instead of Krups, etc. The full list of Jarden brands may be found on their website: http://www.jarden.com/brands

 

--Tone:  Fun, yet sophisticated. Spooky and playful for Halloween. Your video should create an emotional connection with the viewer – primarily we’d like the video to evoke warm sentiments, with a fun twist to keep the viewers engaged. However, your video should consider the Yankee Candle persona (passionate, genuine, caring, particular, creative) and brand values (Celebrating scent, collecting memories, inspiring moments). 

 

Please reference the following for tone and manner:

• Yankee Candle holiday TV spot 
• “What does camo smell like?”

 

--Exposure:  Intended for use on Yankee Candle digital and social properties, like YouTube, Facebook, Twitter, Pinterest and Tumblr.

 

--Brand Persona:

• Yankee Candle is the preeminent scented candle company providing multiple forms and over 150 fragrances.
• “Live Life Scentfully”
• Yankee Candle is passionate, genuine, caring, particular, creative.
• Brand Values: Celebrating scent, collecting memories, inspiring moments.
• To inspire joy, comfort and warmth of home that only fragrance can.
• You take pride in making your home an expression of your personal style and scent can be that perfect finishing touch. Curious, Inspired, Particular, Positive.

 

--Product: You must feature Yankee Candle Halloween decor in your video. The Sponsor will ship product to the Pitch Winners. 

 

 

 

 

 

This Project will be worth a total of $22,500 and consists of two Phases: a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on the Project Objectives using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The two most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $2,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $8,500, at a minimum, and have a chance to compete for the $10,000. First Place video prize. For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The two winners from the Pitch Phase will each create a 30 second Video based upon their winning Pitches.

 

The Judges will score the two winning Videos submitted by Pitch winners to determine the standings for the Video Phase.  Remember, two Pitch winners will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000 and 2nd place $8,500.

 

--Music: Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

  

 

1. The Video MUST not exceed 30 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.