WarnerMedia is looking to establish a presence on TikTok but also showcase the brand's unique personality to fans. Their goal is to position the company as not only the home to your favorite shows and brands, but also as a fun and inclusive environment to learn, grow, and thrive. WarnerMedia aims to showcase their unique personality and humanize their brand: creating more fans, driving more applicants, and growing affinity for WarnerMedia and its programming.

Halloween is, objectively, the best holiday: free candy, lots of parties, cooler weather, spooky movies and special episodes of your favorite shows...and, of course, Halloween costumes. In fact, if there's anything that's hard about Halloween, it's picking what to go as.

But even that indecision is fun. Will you go as Jules from Euphoria? Grey Worm? Blossom, Bubbles, or Buttercup? Maybe even Don Lemon or your favorite NBA on TNT analyst? WarnerMedia – the parent company behind TBS, TNT, truTV, HBOMax, and CNN – wants to create a series of TikTok videos swiping through various shows and movies to inspire costumes this Halloween. You'll create a suite of :15 standalone videos that each spotlight at least 2 costumes and characters, along with one :60 video that brings them all together. 

WarnerMedia's provided a preliminary pre-approved list of properties for you to select characters & costumes from, and it includes: Harry Potter & The Wizarding World, any DC Comics TV show or movie, Rick and Morty, Game of Thrones, and Gossip Girl. More titles will be shared with the greenlit filmmaker.

Your videos should be fun and exciting, and should play with established platform tropes like swiping, carousel-like filters, and quick transformations or jump cuts. This video is a great example, but also consider the ubiquitous "Which ___ Are You?" filters or other TikTok trends & executions. Each of your videos should show us the full list of titles & logos, and should also hero at least two of those shows or movies with the costumes and background key art provided by WarnerMedia; how exactly you bring it all to life is up to you. 

Check out more information in the Background and for any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are five total video assets:

• Four :15 videos (9x16)
• One :60 supercut (9x16)

 

TIMELINE: Click here for the full project timeline.

 

EXPOSURE: TikTok, Instagram Reels/Stories. Please review the platform best practices page.

 

TARGET AUDIENCE: Broad audiences, but largely Millennials and Gen Z.

 

TONE: Playful, fun, celebratory, festive.

 

EXECUTIONAL MANDATORIES: 

• Your videos MUST include, and are limited to, the following properties: Gossip Girl, Harry Potter & The Wizarding World, any DC Comics TV show or Movie, Rick and Morty, and Game of Thrones. The greenlit filmmaker will be provided with additional approved properties, along with relevant reference images and key art for each property. WarnerMedia will also specify which properties should get the spotlight in each video.
• Casting MUST be inclusive and exceptionally representational across gender, race, and backgrounds. 
• WarnerMedia will provide pre-approved titles, characters, and key art that your videos must align to.
• Music MUST be sourced from one of Tongal's three libraries, linked in the Payments tab.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a pitch. Though most projects on our platform do move forward with a greenlit pitch, we will notify you in the event the Sponsor decides not to fund any pitches via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.