Our Mystery Sponsor is a brand that makes well-known hair and skin care products found in places like CVS, Target, Amazon, and beyond. You and your family have probably used some of their products at some point in your lives (or maybe their products are sitting in your shower and medicine cabinet right now!) Their products are super affordable and do exactly what they say they are going to do: deliver reliably great results that won’t break the bank. People who actually try the product love it (the reviews say it all!)

Here’s the challenge - over time, this brand has slipped off the radar of consumers, particularly millennial women. People assume that the brand simply isn’t for them or that it’s too inexpensive to actually be good.

That’s where you come in, Tongalers. We need your help developing Visual Treatments and Scripts for an attention-grabbing, innovative 30-second Video that will change all that. And what’s really exciting is that our Mystery Sponsor is ready to shake things up. They want to develop ideas that stand out for being authentic, straight-forward, and modern. Millennials have the strongest BS-detectors around, and the Videos you’re illustrating should grab their attention and make them want to give this brand a shot.

We’re looking for Visual Treatments that expand on one of the two thought starters listed below. While the brand makes both hair and skincare products, your Treatment should focus on hair.

1. All that matters are results: great hair. (If you need to, you can just tell yourself it’s expensive.)
2. It’s time to get real. No more over-photoshopped commercials with unachievable results. Millennials aren’t falling for it anyways.

Pick one of the two thought starters above to base your submission on. Remember: you may submit up to five different Treatments to this project. Check out the Objectives tab for more details.

Note: This is not a Pitch project. Filmmakers are not obligated to actually create the resulting Video for the brand. Non-filmmakers (writers and designers for instance) are also welcome to submit.

The goal of this project is to create a Visual Treatment (with Script) for a 30-second Video that changes millennials’ perceptions of our Mystery Sponsor’s hair care brand.

Your Visual Treatment submission should include the following elements:

• Script (required) – a Script for a 30-second Video in PDF format
• A Visual Treatment (required) - Using our template in the Assets tab below (available in three different formats), illustrate your Script line-by-line using a series of photos and/or drawings with corresponding dialogue and text under each image. When outputting your Visual Treatment, please upload in a PDF format. For an example of a Visual Treatment, click here.
• Intro (optional) – A PDF explaining and contextualizing your Idea with as much as detail as you need.

--Target Audience: Millennial women.

This Project will be worth a total of $3,000 and consists of a Visual Treatment Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: VISUAL TREATMENT - Submit your Visual Treatment (with Script) for a 30-second Video for our Mystery Sponsor. Your submissions should include the following:

• Script (REQUIRED) – a Script for a 30-second Video in PDF format
• A Visual Treatment (REQUIRED) - Using our template in the Assets tab below (available in three different formats), illustrate your Script line-by-line using a series of photos and/or drawings with corresponding dialogue and text under each image. When outputting your Visual Treatment, please upload in a PDF format.
• Intro (Optional) – A PDF explaining and contextualizing your Idea with as much as detail as you need.

The THREE most compelling Visual Treatments will be selected as winners and receive $1,000 each.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

2. In the event you utilize any third party materials, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

3. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

7. Videos must be in the English language or subtitled.

8. Limit 5 submissions per member, per Phase.

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 50 Visual Treatments are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. The Sponsor will be entitled to reasonable revisions on the Visual Treatments without providing additional compensation.

12. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.