A “value” mass haircare brand sold at drugstores is having trouble staying relevant with Millennial consumers, who instead seem to be flocking to newer, niche brands. Our sponsor wants insight into why that is and they’re turning to the Tongal community to help them change Millennials' perceptions.
We want to hear your Observations on the hair care category so please consider the following questions:
Why are large, mass “value” hair care brands struggling with the Millennial market? What can they do about it?
Then give us your Observation in 500 characters or less. The most insightful and convincing Observations will be selected by Tongal as winners.
Note: For the purposes of this Observation phase, we’re specifically talking about marketing solutions. Please do not submit any Observations that involve altering the product lineup in any way.
This Project will be worth a total of $1,500 and consist of an Observation Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: OBSERVATION– Give us your Observation on hair care in 500 characters or less. The THREE most insightful and convincing Observations will be selected by Tongal as winners and will earn $500 each.
1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
6. Limit 5 submissions per member, per Phase.
7. You must be at least thirteen (13) years or older to enter.
8. In the event that fewer than 100 Observations are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.
9. Winners must complete the standard Tongal W-9, Winner Affidavit, and IP Assignment.
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.