We've all had that moment: you really need to print something ASAP, only to discover there's no ink left in the cartridge! How truly inconvenient!

When you're in the middle of an important project that needs printing, and have been so busy on-the-go, you have more things to worry about than if don’t have ink.

Enter HP Instant Ink: a convenient Ink-replacement service that delivers Original HP Ink straight to your door before you run out, and saves customers up to 50% on ink! When you buy an eligible HP printer and enroll in the program, your HP printer knows when your ink needs to be replaced and HP sends it your way... before you run out! So you’re never without those crucial print-outs. Black and white or color, they cost the same!

So, think about how much easier your life will be when you never run out of ink. You might just find yourself wondering why the rest of your life isn’t as convenient as HP Instant Ink. HP wants your Ideas and Videos showing how HP Instant Ink can save you time, money, and make your life easier.   

Check out hp.com/go/instantink for more information!

 

 

The goal of this project is to create 30-second Videos and 6-second Vines for HP to promote their Instant Ink service that provides consumers who buy an HP Instant Ink eligible printer and enroll in the program with savings, convenience, and worry-free printing. HP Instant Ink is a service that allows customers to save up to 50% on ink and never run out.  Customers get Original HP ink delivered to their door, before they need it.  The customer’s HP printer knows when to reorder ink, so the consumer is always able to print what matters most, without interruption.

 

NOTE: The 30-second video and 6-second cut-down are both due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

 

--Key Marketing Messages: Drive consumers to consider & purchase HP Instant Ink eligible printers and sign up for HP Instant ink service by inspiring & educating them on the benefits of HP Instant Ink with savings, convenience and worry free printing.

 

--Target Audience:

-Men and women 30-70 (bulls-eye target 35-55) who are in the market for a new printer or who have eligible printers and think it’s too costly and inconvenient to print. HP now has a solution.

-Small businesses in the market for a new printer or who have eligible printers. These are businesses with 1-9 employees who work from home office/small office and printing is integral to their business. They are looking for print affordability and convenience.

 

--Executional Mandatories:

• Videos must be able to be leveraged for Worldwide use in (US, UK, Canada, France, Germany, Spain), so talent should be ethnically ambiguous.
• Consumer must purchase an eligible printer from hp.com or a participating retailer, then enroll. A welcome kit will come in the mail upon enrollment. Show this welcome kit.
• No competing products
• See HP Instant Ink Brand Guidelines/Brand Specs in the Assets Tab.
• Do not say “subscription” service or use the words “monitors” or “automatically.”
• Communicate the part of the service where consumers print in “page plans.” More information will be provided in the welcome kit. 
• Communicate flexibility through the fact that color and black and white prints are the same price.
• Printer is HP Envy 5660.

 

--Tone: Friendly, positive, upbeat, letting a friend in on a great deal and a great benefit they can leverage for their busy, rushed lives.

 

--Exposure: HP Digital channels, paid social media support on YT, FB, Twitter.

 

--Product: Printers and welcome kits will be provided for Pitch winners and a few Wildcard creators.

 

 

 

This Project will be worth a total of $55,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a compelling Video showcasing HP Instant Ink in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1st place Video, you will receive $850, the 2nd place Video $650, 3rd place Video $375, and 4th place $375– see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video. 

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (REQUIRED): This should include dialogue from the video you intend to create. 

 

• Treatment (Optional): A detailed narrative description of what's going to happen in the video. 

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

• NOTE: Script approvals are mandatory before production begins but are not due until filmmakers are selected. Wildcard creators can also send their scripts for feedback.

  

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $3,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $7,750, at a minimum, and have a chance to compete for the $17,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 3 winners from the Pitch Phase will each create a 30-second Video and 6-second Vine based upon their winning Pitch.

 

NOTE: The 30-second video and 6-second cut-down are both due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase.  The Judges will score all Wildcard submissions and the 1 highest scoring Wildcard Videos along with the 3 winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the 3 Pitch winners, along with 1 Wildcard creator, will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $17,000, 2nd place $13,000, 3rd place $7,750, and 4th place $7,750 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $1,750 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 30 seconds in length and 6-seconds for the Vine. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 30 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecto claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.