You’re an athlete. You hit the trails, weights, fields, rinks, or roads hard and almost daily. You likely have visceral memories—punishing hits (both given and received), epic victories, and heart-breaking defeats. You also get your clock cleaned on occasion by something else- the unmistakable odor that surrounds your gear and apparel that is worn all the time and often left on the floor, in a locker, in your car, or in your gym bag for days on end.

 

HEX performance is a radical breakthrough in clean. It's an innovative cleaning system composed of a professional strength detergent, gear wash, and spray born from the collaboration of a professional cleaning company and a professional athlete. Formulated to eliminate bacteria and to clean intense odors that get trapped in fabric and pads after full-on physical activity, HEX is a cleaning system made for high performance athletic apparel (like underarmour, Patagonia, and lululemon) and also offers the first ever gear wash and protection system for equipment (like shoulder pads, shin guards, gloves, and cleats), which is often overlooked in the cleaning department. HEX cleans and protects all your gear while restoring performance features like wickability, heat, cold, comfort, and durability.

 

HEX Performance is looking to Tongal to figure out a compelling and authentic way to get the word out to competitive athletes and their families everywhere. Creatively, this project is wide open to your interpretation. Whether your take is scripted, improvisational, funny, docu-style or even about real stories of athletes and their parents – let us hear it!

 

What you need to know:

With the upcoming NCAA Hockey & Lacrosse playoffs and the start of lacrosse season, your Ideas should mainly focus on one or both sports and clearly illustrate the need to clean gear. Keep in mind, the Sponsor is also interested in Ideas about all performance athletes including hikers, bikers, runners, skaters and anyone who loves to train and compete. So when submitting your Idea, please select which sport: Hockey, Lacrosse or All Other, that your Idea is based on. You have up to 5 Idea submissions, so don't limit your creativity!

 

 

The goal of this project is to create a 30 to 60-second Video that will reach competitive athletes (specifically hockey and lacrosse players) and their families to get them to try and become fans of HEX. This is not a “how to clean” or a typical laundry commercial. We want to get to the hardcore sports mom through the athlete. We want viewers to feel as if they have to try HEX – and that HEX is made especially for them.

 

--Key Marketing Messages:

• Performance driven by chemistry.
• A radical breakthrough in clean.
• The science behind sweat.
• HEX Performance designed for serious athletes.
• HEX Performance. Chemistry can change the game.
• When competitive sports and professional cleaners collide.
• Innovative products that unleash the power of natural chemistry.

 

--Target Audience:

Competitive athletes (ages 13 to 24):

• Competitive hockey and lacrosse players today train year round.
• They train their bodies and look to coaches, trainers, teammates and teams to learn new things.
• They practice on and off the field/ice several times a week.
• Music is their friend for all the long hours they put in.
• They are driven, motivated, and competitive.
• They are a close tribe and community – like a brotherhood.

Athlete’s moms:

• Moms of these athletes are the primary support for these young men and women.
• They pack the food, pack the car, carry the coolers and chairs, travel most weekends, film the games, watch in the stands, and try and help their athlete everyday with encouragement or motivation.
• Some are spirited and vocal; some are silent pillars of strength. All are left with a lot of work cleaning up.
• They have tried everything to get the odor out: vinegar, chlorinated pools, dishwashers, racks in garages, driving with windows open and tons of products that just don’t work. They have learned to live with the unmistakable odor of a hockey bag or lacrosse bag. 

 

--Executional Mandatories:

• No inappropriate use of the detergent or cleaning agents.
• Videos need a branded end tag featuring HEX products and the website.
• Videos need to make sure that product is not seen as toxic – HEX is eco-scale approved and does not present risks to sensitive skin. Content should lean into chemistry and technology versus being harsh and toxic.
• If lacrosse and/or hockey gear is used/shown please make sure it is the latest equipment.

 

--Tone:

• Authentic, inspirational, performance driven – similar to Nike, Underarmour, or Go Pro.
• Could use humor to promote shareability.
• Could use technology/chemistry approach – It’s about cleaning up after all your hard work, it’s about a competitive edge, it’s about performance driven by chemistry.

 

--Exposure: Web, digital advertising on targeted sites, grassroots events, perhaps local TV for regional NCAA events or Team USA airing.

 

--Product: Product will be available to Pitch winners and select Wildcard Submitters.

 

--Inspiration: Chemistry is what separates us. We were made to perform for performance athletes. We use chemistry – our product is clear – it is concentrated. There is a system to use for cleaning and protection.

 

 

This Project will be worth a total of $45,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for a HEX Performance Video in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Video(s) based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $600, the 2^nd place Video $400, the 3^rd place Video $350, the 4^th place Video $300, the 5^th place Video $250.) –see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What Is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.
• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
• Image (Optional): Additional concept art, storyboards, shot list, casting notes, anything that helps get your point across.
• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The FOUR (4) most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $1,500 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $5,000, at a minimum, and have a chance to compete for the $12,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out Erik Beck’s winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The FOUR (4) winners from the Pitch Phase will each create a 30 to 60-second Video based upon their winning Pitch.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the highest scoring Wildcard Video along with the FOUR (4) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase. Remember, the FOUR (4) Pitch winners, along with the Wildcard creator, will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $12,000, 2^nd place $8,000, 3^rd place $7,000, 4^th place $6,000, 5^th place $5,000 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

 

--Music: Tongal has partnered with three premiere music providers: Audiosocket, Killer Tracks and Music Dealers. Any of which can be used to source music for your Video submission to this Project. You may use up to THREE total tracks per Video submission, and they can come from any of the three providers listed above. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (max $500). That’s a potential $500 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 60 seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec. 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

7. Videos must be in the English language or subtitled.

 

8. Limit 5 submissions per member, per Phase.

 

9. You must be at least thirteen (13) years or older to enter.

10. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

11. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

12. The Sponsor will be entitled to reasonable revisions on the finished Video(s) without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

13. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a QuickTime .mov file in uncompressed, Animation or ProRes HQ codec at 1920x1080 to claim your prize.

14. See OFFICIAL RULESfor additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.