HERE ARE MAIN HELOC MESSAGE POINTS THAT NEED TO BE INCORPORATED INTO THE VIDEO :

• Your dream upgrade on a real life budget.
• Approval in 5+ minutes and funding in as little as 5 days. 
• Rates as low as 5.99%, exclusively for purchases made at Lowe’s. 
• Monthly payments as low as $63 a month.  
• You can borrow up to $750K based on credit approval.
• How easy it is to apply for and qualify for this HELOC.

Homeowners love to invest in their home to make them as functional, comfortable, and beautiful as possible. Sometimes though, the costs required to do that game-changing renovation or expansion can be quite high, and in turn can discourage people from ever venturing to start. One popular solution available to homeowners is a Home Equity Line Of Credit, or "HELOC," and Lowe's wants to help people understand exactly what that is, what the HELOC process entails, and how it can help them improve their homes.

The goal of this project is to produce an animated, up to :60 video that explains Lowe's customers exactly what a HELOC is and how you can get one specifically at Lowe’s. Above all, this video's focus needs to be centered around being a helpful information tool, explaining as much upfront information as possible to prospective customers. You'll need to cover and help explain exactly what this new partnership with Lowe’s is, what renovation categories will qualify, what type of projects you can accomplish, and also want to highlight the financial specifics involved, since it's such a major decision.

Given that people more often than not consider these loans around the start of the year (having just spent a lot during the holidays) timing will want to be a consideration you factor into the video, letting them know that you can use this Lowe's HELOC to invest in your home, so other savings can be spent on other needs. If you look in the Background, we've included other important messaging bullet points that will need to be incorporated into the video, so you should consider how some of these can be factored into your pitch.

Given that you'll largely be working with existing assets, we're looking for someone who can use editing and motion graphics to match Lowe's brand aesthetic, while also giving the footage a fresh energy and messaging reinvigoration. For your pitch, you will be required to present a Sample Video using the relevant assets provided by Lowe's (down below), to showcase your proposed approach. The clip can be a :15 second sample size that above all communicates to Lowe's which techniques you'd like to incorporate to give this video that extra punch of energy while also communicating the main messaging.

For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are two total video assets.

• One up to :60 hero video (16x9)
• One :15 teaser video (16x9)

EXPECTED TIMELINE: HERE

RELEVANT ASSETS: HERE

EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as we CANNOT guarantee that usage is limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.

• Lowe's website landing page

TARGET AUDIENCE: Homeowners looking to make improvements to their home.

TONE/FEEL: Friendly, helpful, informative

EXECUTIONAL MANDATORIES: 

• You must adhere to all of Lowe's brand messaging for this video, as the specific HELOC information conveyed is crucial for this video. The script will be solidified in pre-production with the Lowe's and Tongal teams.
• You may be required to source and record VO for this project. The greenlit team will collaborate with Lowe's on this element in pre-production, but you should at least plan for the possibility.

AI USAGE: No AI usage of any kind is permitted on this project.

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors. Unless specifically requested, there's no need to include a budget with your submission.

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables. Explain what we can expect to see, and how you'll make it. If it's helpful, we've provided a treatment template HERE.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, editor, artist, etc.) but do not include links to your showreel. Please link to individual videos.
  
  
• SAMPLE VIDEO (REQUIRED): Please submit one :15 sample video based on the information provided in the Objectives and Background sections.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.