Award shows offer the public an inside look into some of the biggest and most glamorous nights in entertainment. A night that looms with excitement and anticipation as you watch stars strut down the red carpet in beautiful designer couture and silently hope that a winner will have an uncensored moment, to remind us that after all, that they are in fact human.

 

So... with Awards Season right around the corner, and with the launch of Gushers' new personality and campaign “Er Mah Gush”, it only makes sense to bring these two totally awesome worlds together. Now, Gushers is both a brand that gushes (literally in a burst of liquid) as well as gushes in pop culture on teen relevant moments in an exaggerated burst of enthusiasm – that’s super fun and over-the-top in an entertaining and pretty sarcastic way as only Er Mah Gush will do. Gushers wants to be the sweet, sweet treat that positively and humorously gushers about award shows in a world full of pretty mean candy brands. “Er Mah Gush” gushes on those sometimes-small-yet-oftentimes-awkward teen relevant moments in pop culture, all in an entertaining and enthusiastic way.  

 

With these two new exciting events on the horizon, Gushers is turning to the Tongal community to do what you all do best and produce some truly awesome content that connects Gushers and their new “Er Mah Gush” campaign to music awards shows. The red carpet, a memorable or buzzworthy moment from past award shows, nominees, performers, nominated music videos it’s really up to you just so long as “Er Mah Gush” is integrated in a way that’s relevant. It’s important to note when crafting your Ideas, Pitches, and Videos, that you should NOT directly imitate celebrities and look-alikes are off limits.  Parodies, inspired by and/or riffs off of music celebrities or memorable moments, however, are fair game.

 

Please be sure to check out the Objectives tab for more important details on this project…

 

 

The goal of this project is to create a fun, entertaining and shareable 30 to 60-second Video (with a 15-second cut-down) that tie together Gusher’s new personality “Er Mah Gush” and music awards shows. It’s key that the content hits on the award show connection, WITHOUT directly imitating or using a celebrity look-alike.

 

Some key things you should consider:

• Focus should be on Gushers new  “Er Mah Gush” over-the-top and sarcastic qualities in connection with music awards shows.
• Gushers’ is the sweet, sweet treat that positively and humorously gushes about teen culture in a world full of mean candy brands.
• The tone should be fun, proud, irreverent and weave in gushing in some way.
• The product should be featured in your Videos but shouldn’t feel forced, the placement should feel organic to the storyline. Preference to feature people eating the product over simple product placement.
• Gushers want to be an enthusiastic and unwavering source of optimism for teens with a hint of sarcasm, no matter what is happening in their world.

 

DELIVERABLES: The two Pitch winners will each be required to create a 30-60 second Video, a 15-second cut-down, and a branded end card for their videos.

 

NOTE: Before going into production the winning producer must get script and casting approval from the Sponsor.

 

--Key Marketing Messages:

• Gushers is the sweet, sweet treat that positively and humorously brings THE GUSH to the world. It’s all about bringing THE GUSH, both product and entertainment through Er Mah Gush.

 

--Target Audience:

• Culturally savvy teens (16-18) who are looking for sweet treats that fit their individuality.

 

--Executional Mandatories:

• Do not mention specific talent.
• Do not use celebrity look a-likes or use celebrity imitations.
• Do not reference Gushers as candy.
• Do not refer to the chewy inside as juice.
• Do not reference people’s heads turning into fruit like their old Gushers commercials.
• Do not show over-consumption.
• Do not show anybody in the Videos that is under 14 years old.

 

--Tone:

• Humorous, colorful, bold, sarcastic, surprising, energetic

 

--Exposure:

• Digital

 

Product: Samples will be made available for the Pitch winners.

 

End Card: The winning filmmaker will be required to create a branded end tag for their Videos.

 

 

 

This Project will be worth a total of $35,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA – Tell us your Idea for Gushers “Er Mah Gush” VMA Video Project in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. That means if your winning Idea is the basis for the 1^st place Video, you will receive $750 and the 2^nd place Video $462– see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (REQUIRED): This should include dialogue from the video you intend to create. 

 

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 

 

• Headshots/Casting Boards (REQUIRED): Casting notes or concepts, headshots of actors, etc.

 

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 2 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase. So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $9,250, at a minimum, and have a chance to compete for the $15,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 2 winners from the Pitch Phase will each create a 30 to 60-second Video based upon their winning Pitch.

 

NOTE: The 30 to 60-second Video and 15-second cut-down are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

The Judges will score the 2 winning Videos submitted by Pitch winners to determine the standings for the Video Phase. Remember, the 2 Pitch winners will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $15,000 and 2nd place $9,250 (less any 5% one-time residual payments paid to the Idea winners, as applicable).

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won. That’s a potential $962 in bonus cash (up to $500 per place) just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

 

 

1. The Video MUST not exceed 60-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

11. In the event that fewer than 25 Pitches are received, the Sponsor reserves the right to repost the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.