When you hear about Gushers, that delicious sweet treat with the liquid center, you may harken back to the 1990’s when Gushers was your favorite lunchbox treat. Gushers wants to expand upon its lunchbox and after school treat glory to become a teen mega brand in the sweet treat space.

 

Gushers wants the Tongal community to deliver some mind-blowing, attention-grabbing, "that was AWWWWESOME!!!" content geared toward teens that introduces the new Gushers personality and campaign “Er Mah Gush”. Now, Gushers is both a brand that gushes (literally in a burst of liquid) as well as gushes in pop culture on teen relevant moments in an exaggerated burst of enthusiasm – that’s super fun and over-the-top in an entertaining and pretty sarcastic way as only Er Mah Gush will do. For the first time, Gushers will introduce its gushing personality to teens. Gushers wants to be the sweet, sweet treat that positively and humorously gushes about teen culture in a world full of pretty mean candy brands. How you approach this Video is entirely up to you, just as long as it creates excitement for teens and and seeds the launch of the entirely new gush personality and campaign “Er Mah Gush”.

 

What you need to know:

• The sponsor is looking for Videos that engage and entertain; they are NOT looking for something that feels like your normal run of the mill advertisement.
• While these Videos need to break through and be memorable, they should not distract from bringing the “Er Mah Gush” campaign to the world.
• This project contains ONE Wildcard.  (Yes, that means they are open and excited to see what the entire creative universe has to say about Er Mah Gush.)
• The product should be featured in your Videos but shouldn’t feel forced, the placement should feel organic to the storyline. Preference to feature people eating the product over simple product placement.
• Videos should NOT reference people’s heads turning into fruit like the old Gushers commercials

  

Please be sure to check out the objectives tab to find out more!

 

 

Create an entertaining and shareable 30 to 60-second Video (with a 15-second cutdown) that brings to life Gushers' new campaign concept “Er Mah Gush”. Keep in mind, Videos should feel relevant to teenagers - we want them to know that Gushers is perfect sweet treat choice for them, too.

 

Some key things you should consider when crafting your Ideas, Pitches, and Videos are:

• Gushers is the sweet, sweet treat that positively and humorously gushes about teen culture in a world full of mean candy brands.
• It's all about The Gush for Gushers that make them so fun and unique for teens.
• The tone should be fun, proud, irreverent and weave in positively gushing in some way.
• Gushers wants to be an enthusiastic and unwavering source of optimism for teens with a hint of sarcasm, no matter what is happening in their world.
• Situations should be teen relevant in some way.

 

NOTE: The 30-60 second video and 15-second cut-down are all due at the close of the Video Phase.  Please upload them as separate videos when submitting your Videos.

 

--Key Marketing Messages:

• Gushers is the sweet, sweet treat that positively and humorously brings THE GUSH to the world. It’s all about bringing THE GUSH, both product and entertainment through Er Mah Gush.

  

--Target Audience:

• Culturally savvy teens (16-18) who are looking for sweet treats that fit their individuality  

 

--Executional Mandatories:

• Do not reference Gushers as candy.
• Do not refer to the chewy inside as juice.
• Do not reference peoples heads turning into fruit like their old Gushers commercials.
• Do not show over-consumption.
• Do not show anybody in the Videos that is under 14 years old.

 

--Tone:

• Humorous, colorful, bold, sarcastic, surprising, energetic

 

--Exposure:

• Digital

 

--End Card: Filmmakers will be responsible for creating their own end card.  Assets can be found in the asset tab below. 

 

--Product: The sponsor will provide product to the Pitch winners and a limtied number of Wildcard producers.

 

This Project will be worth a total of $55,000 and consists of 3 Phases: an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA  – Tell us your Idea for Gushers “Er Mah Gush” Campaign in 140 characters or less.  Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video.  As always, Ideas should be clever and engaging.  The winning Idea creators will receive $250 each and a 5% one-time residual payment for any winning Videos based on their Idea. (That means if your winning Idea is the basis for the 1^st place Video, you will receive $750, the 2^nd place Video $500, the 3^rd place Video $ 400, and the 4^th place Video $300) – see Video Phase Payout details for more information.

 

PHASE 2: PITCH - Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video based on one of the winning Ideas from the previous Phase using:

 

• Text (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this Video.

 

• Treatment (REQUIRED): A detailed narrative description of what's going to happen in the video. 

 

• Links (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

 

• Script (Optional): This should include dialogue from the video you intend to create. 

  

• Storyboards (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across.

 

• Headshots/Casting Boards (Optional): Casting notes or concepts, headshots of actors, etc.

 

• Pitch Video (Optional): This is your opportunity to show us what you're capable of. Consider submitting a Pitch video in which you tell the Sponsor what they can expect should they choose your Pitch. Also, test videos, animatics, etc. are welcome.   

 

The 3 most compelling Pitches will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will each receive $5,000 to help create the Video.  Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, the Pitch winners will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you execute your Pitch effectively in your Video submission, you will win an additional $6,000, at a minimum, and have a chance to compete for the $15,000 First Place video prize (subject to deduction for one-time 5% residual payment to eligible Idea winners). For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.    

 

PHASE 3: VIDEO – The 3 winners from the Pitch Phase will each create a 30 to 60-second Video based upon their winning Pitch.

 

NOTE: The 30 to 60-second video and 15-second cutdown are all due at the close of the Video Phase. Please upload them as separate videos when submitting your Videos.

 

All other creators are invited to enter a Wildcard (What Is a Wildcard?) submission that can be based on one of the winning Ideas from the previous Phase or a totally original concept that is not based on any winning material from the Idea Phase. The Judges will score all Wildcard submissions and the ONE highest scoring Wildcard Video along with the THREE winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the THREE Pitch winners, along with ONE Wildcard creator, will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $15,000, 2nd place $10,000, 3^rd place $8,000, 4^th $6,000 place, (less any 5% one-time residual payments paid to the Idea winners, as applicable).

 

--Music:  Tongal has partnered with three premiere music providers: Audioblocks, Killer Tracks and Epidemic Sound. Any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.

 

If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from other catalog providers, you must purchase the appropriate license at your own expense and submit it with our Music Release Form when you turn in your Video paperwork.  

 

--Referral: Any Tongal member who refers one of the winning Video creators in this Project using the Tongal “Invite Friends” functionality will receive a referral fee equal to 5% of the amount won (up to $500 per place). That’s a potential $1,700 in bonus cash just for telling all of your talented friends about this Project! Check out more about our Referral Program in FAQ.

1. The Video MUST not exceed 60-seconds in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you win, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

 

5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

 

6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.

 

7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.

 

8. Videos must be in the English language or subtitled.

 

9. Limit 5 submissions per member, per Phase.

 

10. You must be at least thirteen (13) years or older to enter.

 

11. In the event that fewer than 10 Pitches are received, the Sponsor reserves the right to repost

the contest for up to fourteen (14) days at their discretion.

12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.

13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot  OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your prize.

15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.