Ollie's Bargain Outlet is one of America's largest retailers of the closeout merchandise and excess inventory. Their "semi-lovely" stores sell merchandise of all descriptions and some beyond description.

 

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Ollie's Bargain Outlet YouTube Channel
• https://www.youtube.com/watch?v=KvIoON7e4Jc
• https://www.youtube.com/watch?v=Hd-W_HIqE8w
• https://www.youtube.com/watch?v=hYTuYadqg7A

Ollie's Bargain Outlet has GOOD. STUFF. CHEAP - and they want everyone to know it! To that end, they're looking for hilarious, cartoony, and maybe even a little self-deprecating concepts for a short animated intro to a :30 broadcast video that promotes Ollie's Bargain Outlet grand openings across the country in a way that drives in-store traffic. 

The majority of the messaging will be the same as this grand opening video for Ollie's new Amarillo location. For the new intro, Ollie's is looking for a fun animation of the Ollie character as a creative hook into the video to grab viewers' attention. Is Ollie going on a treasure hunt for great deals? Is he relaxing on a tropical beach thanks to all of the money he's saved by shopping at Ollie's? Let your imagination run wild! 

Your concept must incorporate the "Ollie" character - and while you cannot change his physical appearance, you can animate him and have in him different outfits, costumes, and environments. When developing your concept, you should think about Ollie's established animation style (see Assets tab). While you should primarily think about how your concept will translate to a broadcast video, Ollie's will also use the concept to develop print ads. The final video derived from these concepts will be a mix of animation and live-action.

Ollie's does not sell anything online, so it's all about getting people into their stores. Additionally, they only get a fixed quantity of a certain brand-name product, and once it's sold out, it's sold out! This, along with significantly reduced prices, are Ollie's key messaging pillars.

  

EXPOSURE: Broadcast TV

 

TARGET AUDIENCE:

• Women; 34-65+
• Value Seekers, bargain shoppers, treasure hunting shoppers for BRAND name merchandise at up to 70% off the fancy store prices.

 

TONE: Funny, kitschy, quirky, self-deprecating, cartoony, and a little haphazard.

 

EXECUTIONAL MANDATORIES: 

• Your concept must replicate the tone and style of the Ollie's Amarillo Grand Opening video. 
• Concepts must incorporate the "Ollie" character and cannot change him but can animate him and have in him different outfits, costumes, and environments.
• Ollie's tagline - "Good Stuff Cheap” - will be the slogan at the end of the video.

NOTE: We're testing a new feature on projects like this. In addition to the 5 concepts that the Sponsor will be selecting, five additional submissions will be selected for Honorable Mention, and each will receive $50 for the great creative work that went into them. Submissions selected for Honorable Mention will not be used by the client, and not all submissions identified as Finalists will receive an Honorable Mention.

Tell us your Concept in 250 characters or fewer. Remember, a concept is not a detailed script - it is a spark of inspiration or distillation of what will happen in the video. As always, concepts should be clever and engaging.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Winners must submit the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.