ASSETS:

• Brand Guidelines
• Key Messaging

REFERENCE VIDEOS FOR INSPIRATION OR TONE: 

• Previously created Metallics video (16x9)
  • Example of 4x5 cutdown
• got2b Social Post - example of before/after treatment as well as reference for overall tone & wardrobe
• Influencer filmed tutorial - example of a more DIY execution outside of a standard studio
• Still References - for visibility

Göt2b^® has been making a statement in the hair care aisle with their bold yellow packaging since 2001. Offering a wide array of styling and permanent hair color products, got2b was founded for those who look to express themselves through their hair, specializing in bold styles and unique colors. Their at-home hair color kits put salon quality hair coloring in the hands of everyday people. Now, they need a filmmaker to produce a full suite of videos that offer a brief tutorial that details how people can use and style your hair using their göt2b Metallics Ultra Deep Red product. It should leave people with that "Oh! That would look great on me!" feeling, showing consumers what göt2b hair color looks like on actual hair.

As mentioned above, this shoot will need to take place on Wednesday, May 17th somewhere nearby got2b's Stamford, CT headquarters (surrounding Stamford area, Westchester, NY, or NYC). The goal of this project is to film one person going through the process of dying and styling their own hair, while working with got2b's on-set stylist. The main, long-form tutorial video will be a step-by-step guide with on-screen text peppered in, and got2b has provided reference videos with the format, tone, and style in the Background section. The brand wants to match the format of the reference videos, but are open to creative spins that are in-line with the look and feel of those videos. There will also be a suite of cutdowns built from the main tutorial. These can include direct lifts from the long-form tutorial, and they'll include some before and after styling/dying videos where the vibe will less focused on specifically "how-to" and more focused on the results and the confidence our talent has attained after going through the process. 

As mentioned above, there will be an on-set stylist provided by the brand to assist in the actual dying and styling process. Along with this, got2b's team will also be on-set to help nail the feel and the attitude of the shoot. Your execution should feel like we're capturing the preparation for a model's photoshoot, rather than seeing an influencer talking their audience through a product demo. There will be no VO in these so the videos will require the use of slick, on-brand motion graphics and on-screen text to accompany the visuals. 

The long-form tutorial will be in 16x9 while the cutdowns will be solely in 9x16. Some thought should be put into how the 9x16 versions will be optimized for vertical; as they should not simply be a center-cut reframing. To keep these videos dynamic and energetic, we'd appreciate it if you developed some sort of interesting way to bridge the before and after sequences in some of these videos, almost to help build the excitement for a second before the reveal, rather than using a simple hard cut. Perhaps that means you're showing a little punch-in transitionary shot, where the talent is seen holding the bottle, but we're open to any kind of creative approach that helps to make that transitionary moment more fun and engaging.

In the Background section you will find links to the brand book, some key messaging to include, and a host of reference videos for style, tone, execution, and location. For any questions or other project updates, check out the Project Forum.

DELIVERABLES: There are 7 videos and 10 static assets.

• One up to :60 Coloring Tutorial(16x9)
  • One :15 Coloring Tutorial Cutdown (9x16)
  • One :15 Before/After Hair Color Video (9x16)
  • One :15 Before/After Hair Styling Video (9x16)
  • One :06 Coloring Tutorial Cutdown (9x16)
  • One :06 Before/After Hair Color Video (9x16)
  • One :06 Cutdown Before/After Hair Styling Video (9x16)
• 10 High-Res Stills Taken from the Footage (1x1)

TIMELINE: HERE.

 

EXPOSURE: We anticipate content will be used on the platforms listed below, but if casting talent, please be sure your talent reviews the required Talent Release, as it is not limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• YouTube
• TikTok
• Instagram
• Online Retailer Product Pages
• Brand website

 

TARGET AUDIENCE:

• Millennials, Gen X, and fashionista's between 18-34 (primarily women).
• Those that believe that color is a fundamental form of self-expression yet often feel held back due to internal self-consciousness or perceived societal pressures.
• People who love to experiment with bold shades at home.

 

TONE: Polished, high-fashion, playful, bold, confident.

 

EXECUTIONAL MANDATORIES: 

• Filming must take place at a location near the Sponsor's HQ in Stamford, CT (Stamford area, Westchester, NY, NYC) on May 17th.
  • There will be no additional budget will be provided for travel or hotel accommodations, so while we're open to anyone pitching here, we expect this will be more of a local team, and you'll need to account for that.
• Regardless of final filming location, the selected talent must also be able to travel to a göt2b location (Stamford, CT) on May 16th so that their hair can be lightened and/or trimmed in preparation for the shoot.
  • As stated above there will be no additional budget provided for travel or hotel accommodations for this prep day.  
• The selected location must have access to a sink/shower for the application process. While it is not a mandatory to have a salon chair or rinsing station, this would be a nice to have.
• The talent cast in videos must meet the following:
  • Female between the ages of 18-34.
  • African American and/or multicultural.
  • Be willing to dye her hair Ultra Deep Red.
  • Be willing to bleach her hair first upon stylist recommendation to get the best end color result.
  • Their hair cannot have an existing chemical treatment, which means it should have no smoothing, straightening, or Keratin treatments currently applied.
• The videos must show got2b's branding within the first two seconds of the video.

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, so please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
  
  
• APPRENTICESHIP ADVISOR (Optional): The Tongal On-Set Apprenticeship Program is an opportunity to support new & emerging talent in production positions with hands-on on-set experience. Please indicate on the pitch submission form if you would be interested in overseeing an apprentice on your production; your answer will neither increase nor decrease the likelihood of your pitch being greenlit. Tongal will cover the apprentice's day rate outside of your project budget, and if you are matched with an apprentice, your Tongal producer will reach out with more information. To learn more about the On-Set Apprenticeship Program and the responsibilities of an advisor, please click HERE. 

• SCRIPT (Optional): This should include dialogue from the video you intend to create.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.