For the Red Envelope tradition that's a part of the Chinese New Year, people customarily give gifts of money to their close friends and family as a sign of gratitude, or as a blessing for good fortune in the coming year. In recent times, that tradition has become increasingly digital, but hasn't spread beyond China. This year, PayPal is looking to create an inventive and inspirational :30 video about some kind of New Years Eve person-to-person money transfers between family or friends located in different places - very similar to the Red Envelope - but targeting western audiences. We don't quite know what that transfer involves, so we're turning to you.

The motivation is that when you send money on PayPal, you can add character to it by including a playful illustration, animation, or GIF from PayPal's "Themes" library. You can review some example themes HERE, but PayPal's going to add new themes for New Years Eve too. Ultimately, we want to show NYE themes in action, but that means we need to show people sending money to each other from ALL over the globe - in a way that's inspirational, relatable, and worth actually doing yourself. Are we creating a new tradition? Maybe. It's all going to tie into PayPal's campaign tagline: "Let's make it one to remember."

We know that themes solve two key customer needs related to person-to-person transfers: they help communicate purpose, and emotion. Maybe that helps solve the problem. Here are a couple other creative considerations and challenges that you'll have to help us sort out with your concept:

• Why would someone send money on New Years Eve, when they've already shared gifts with friends and family during other winter holidays? And is your reason believable? i.e. would you do it?
• Why are people sending money instead of making a purchase, or sending a gift? Is it timing and logistics? Is it impractical to send a gift? 
• Who are you sending money to, and how much? On Venmo, people often sent their friends penny pokes.
• How do we show people of all types sending money to each other? This can't just be about parents and grandparents sending money. It's gotta be friends, young or old, aspirational or well off, etc.

EXPOSURE: Videos will be distributed globally across multiple channels and platforms, including: Instagram (key social focus), Facebook, Twitter, and YouTube, as well as other owned channels and paid media. 

 

TARGET AUDIENCE: 

• PayPal's primary targets are young professionals - under 30, digital savvy - and parents, early 30's to mid-40’s. 
• Concepts should also work for a global audience, and not feel too closely tied to an "American" experience.

 

TONE:

• Positive, relatable, authentic, inclusive, optimistic, humble, clever - with a hint of charm and wit.
• The brand itself values: integrity, trust, respect, empathy, collaboration, inclusion

Tell us your Concept in 250 characters or less. Remember, a Concept is not a detailed script — it is a spark of inspiration or a distillation of what will happen in the videos. As always, Concepts should be emotional, clever, and engaging.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
4. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
5. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
6. Limit 5 submissions per member, per Phase.
    
7. You must be at least thirteen (13) years or older to enter.
   
   
8. The Sponsor reserves the right to repost the contest.
   
   
9. Creators of selected submissions must provide the standard Tongal W-9, Winner Affidavit, and IP Assignment.
   
   
10. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.