VIDEOS, TOPICS, AND THE COUNTRIES THEY'LL BE NEEDED FOR:

• Video #1 - How to Get Started (Buy Now, Pay Later products) - UK, FR, DE, AU, MX
• Video #2 - How to Make & Manage Payments (Buy Now, Pay Later products) - UK, FR, DE, AU, MX
• Video #3 - How to Get Started (Checkout product) - UK, FR, DE, AU, MX
• Video #4 - How to Get Started (P2P payments product) - UK, FR, DE, AU
• Video #5 - How to Make & Manage Payments (P2P Payments product) - UK, FR, DE, AU
• Video #6 - How Buyer Protection Works (for Buyer Protection) - UK, FR, DE, AU, MX
• Video #7 - How to Get Started (for Debit products) - DE
• Video #8 - How to Make & Manage Payments (for Debit products) - DE

Update 03/06/23: With regards to batches, Batch 1 includes videos #1 and #2, Batch 2 includes videos #3, #4, and #5, and Batch 3 includes Videos #6, #7, and #8. The first Batch is smaller to help ensure we nail down the look and feel, and our workflow, before diving into the rest of the videos.

We live in a world driven by video content, and PayPal knows that when it comes to even the most basic questions, like how to set up your PayPal account, it can be easier to point people at a helpful explainer video than to ask them to read a few paragraphs of text. That's what brings us here, as the goal of this project is to help PayPal create a large suite of motion graphics-based explainer for use in various territories around the world, including the UK, Australia, Germany, France, and Mexico. 

There will be 8 different master videos, each covering a different topic, and the videos will be based upon an existing format that's already rolled out in the United States, which you can see in this video. Your videos will need to look exactly like that example, and luckily, not only will we have the original project files from the American videos, but the American videos also cover many of the same topics we'll need to cover, so localizing them won't require a lot of original work. Much of the task in front of you is in adapting this format for new topics, and ensuring that every video feels relevant to each respective international market. You may have noticed some live action video and photography in the example video, but know that you can use stock videos and photography for that, and the greenlit creator will have access to the Storyblocks stock library. Read more about that in the Project Requirements section below. 

As these videos will live in multiple territories across the globe, we will need to account for localization in both product visuals (there are slight differences in user interface between countries), and in the language of the text on screen. Translations will be provided by a third party agency, so you do not need to be fluent in French, German, or Spanish, but you should have someone on hand to review and QC your work. Note that the translation work will be covered under a separate budget, so you do not need to factor that into your budget for this project, and there's no need for VO, so whatever partner or consultant you bring on for your project just needs to be a native speaker that can help you with the edit, and then QC your deliveries so you aren't making avoidable mistakes. 

While the style of the main explainer videos is already established, we do have some creative latitude in establishing a format for the :15 social teasers. We want those to feel like they are still a part of the overall Explainer series, but they should feel more social-first and appropriate for Instagram and Facebook In-Feeds. They should also give a quick introduction to the PayPal product, and encourage viewers to watch the full video. You can get a sense of a social-first example of explainer content from another brand here. 

 

For the purposes of your pitch, we're asking that you put together a single :10-:15 proof of concept video (1x1) with your approach to the social teaser content, focusing on the PayPal checkout functionality. You don't need to worry about the information being perfectly accurate for your proof of concept - we'll be focusing on your overall creative & visual approach. We've put together a folder of some basic brand assets HERE for use in your proof of concept video. 

For any questions or other project updates, check out the Project Forum.

 

DELIVERABLES: There are 110 videos assets and 32 thumbnails, derived from 8 different master topic videos, which ARE NOT all needed for each territory (i.e. Mexico won't need a P2P video).

• Eighty Four :45 explainer videos (16x9, 1x1, 9x16), incl. UK, FR, DE, AU, MX
• Twenty Six :15 social teasers (1x1), incl. UK, DE, AU, MX
• Thirty Two Thumbnails (16x9), incl. UK, FR, DE, AU, MX

 

TIMELINE: HERE

 

EXPOSURE: We anticipate content will be used on the platforms listed below. You should also review our Music providers in the Project Requirements, as well as the platform best practices page.

• YouTube
• Instagram In-Feed
• Instagram Stories
• Facebook
• PayPal Websites in UK, France, Germany, Australia & Mexico

 

TARGET AUDIENCE: Digital Natives (ages 18-30) and Value Seekers (ages 30+; mid-low household income) in UK, France, Germany, Australia & Mexico

 

EXECUTIONAL MANDATORIES: 

• You must stick to the existing style for the main explainer videos. 

 

By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): Up to 500 characters synopsizing how you plan to approach and produce the content listed out in the Deliverables.
  
  
• TREATMENT (REQUIRED): A more detailed and specific description of how you propose to execute all of the content listed out in the Deliverables, both in terms of what we can expect to see, and how you’ll make it. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.

• SOCIAL VIDEO PROOF OF CONCEPT (REQUIRED): For the purposes of your pitch, we're asking that you put together a :10 to :15 proof of concept video (1x1)  for your approach to the social teaser content, focusing on the PayPal Checkout functionality. You don't need to worry about the information being perfectly accurate for your proof of concept - we'll be focusing on your overall creative & visual approach. We've put together a folder of some basic brand assets HERE for use in your proof of concept video.

1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
   
   
5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
   
   
9. Videos must be in the English language or subtitled.
   
   
10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
    
    
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.