Background

BUDGETING ASSUMPTIONS:


Below are references of the existing style that you will need to adhere to for this project:

Objectives

Every stay and every hotel has its own unique style; where you choose to stay, and what that stay entails, is a crucial factor for travelers. Hilton has long embraced this maxim, and they have launched a major campaign to revamp their photo and video libraries to capture what that looks and feels like for certain Waldorf Astoria and Curio Collection properties. This campaign will take a more candid and authentic approach to highlighting the specific amenities, experiences, and lifestyles that are available to guests at these key locations, and how those come together to create a unique stay for every guest, every trip.


The brand has already brought on a Campaign Director to oversee the creative development for this new campaign, and for this project we are looking for one filmmaking team who can handle local physical production at the Hualta Hotel Mendoza, Curio Collection by Hilton, in Mendoza, Argentina. Raw footage from this shoot will then be provided to the Campaign Director, who will handle ALL post-production and delivery. 


You will need to conduct a two-day MOS video and photography shoot on Wednesday, March 20 and Thursday, March 21, 2024. In addition to the two-day shoot, you will also be asked to conduct a one-day tech scout at the property on Friday, March 8. You are NOT being asked to pitch a creative take here as the goal is to align seamlessly with the elevated lifestyle format established by the brand and the Campaign Director; we are instead looking for a filmmaker team who can digest this established creative approach and execute against it without deviation. We have detailed out this approach and the property that will be featured in the Background section below.


Once selected, you'll work closely with the Campaign Director and their team throughout pre-production and production. The Campaign Director and their team will provide creative & technical pre-production guides as well as storyboards and shot lists for you to follow when shooting. The content you will be capturing will range from cinematic horizontal footage, including drone footage, to vertical footage specifically for social and shot on phone, and still photography. Your visual stories will require authentic and candid talent performances to represent Hilton guests, and we'll need a stylish eye to capture the unique textures and sensory experiences of each hotel. You can read more about the requirements for that content in the Budgeting Assumptions in the Background section as well.


Your team will be responsible for sourcing up to 10 on-screen talent (up to 4 principals and 6 extras; these will likely include children and adults, depending on the property), wardrobe styling, set decoration for any featured props (as needed), and all talent hair & makeup. In addition to the tech scout mentioned above, you will also be required to hold talent wardrobe fittings and share photos of the final looks ahead of production for Hilton's approval. The Campaign Director will be joining your shoot remotely to provide real-time feedback during production and ensure everything is aligning with their vision, and there may be also local Hilton or Tongal representatives on set in person. After the shoot you will be asked to send proxy files to the Campaign Director digitally, as well as ship a hard drive to Los Angeles, CA with all raw footage and photos. You will not be responsible for any video or photo post-production services. 


Because the Hualta Hotel Mendoza will be open and operating with real guests during our production, maintaining an efficient and flexible footprint is key. Above all, the top priority will be to ensure that production is not interfering with the guest experience and you will need to keep this top of mind. If it means changing a shot so that we do not disturb guests, that's okay. The guest experience is paramount to the production for Hilton, so keeping a high sense of courtesy and flexibility will be extremely important.


Please note you do NOT need to be based in Argentina to pitch on this project, but there is no additional travel budget available, and any crew travel or lodging should be covered under your production budget. If needed, the property may be able to provide a discounted room rate from March 19-21 for any crew or talent that need to stay onsite. In your pitch materials, you MUST introduce the team you would be working with on this project, and you MUST utilize this production team template to do so. Submissions that do not use this template will not be considered. We're breaking down more details about the process, as well as some budgeting assumptions, below. If you have any questions, ask away in the forum.


IF YOU ARE SELECTED:


FOR YOUR PITCH: Your pitch should primarily highlight:

 

DELIVERABLES: Digital or physical delivery of all proxy files, hard drive delivery of all raw footage + photo selects. 


EXPECTED TIMELINE: HERE


EXPOSURE & RIGHTS: This project requires a full rights buyout for all talent and for all content that you deliver, including photography. That means all rights, globally, in perpetuity, and in all media. Please ensure that your photographers are aware and have agreed to this before presenting options to Hilton, and that Talent is made aware of this Talent Release during the casting process. This is not negotiable. In terms of usage, we expect content will be used on the platforms below:


TARGET AUDIENCE: Gen X and older Millennials; a new generation of smart luxury travelers, for whom life, business, and pleasure seamlessly intersect. Should you receive a greenlight, additional information about the specific brand and audience you will be shooting for will be provided to you ahead of launching any casting notices. 


By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.

Details

In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.



Requirements

  1. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings. Tongal also reserves the right to request all raw files associated with the project.

  2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

  3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.

  4. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

  5. Preferred format for upload to the Tongal website is HD 720p and formatted for the aspect ratios listed in the Deliverables (e.g. 16x9). Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.

  6. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES - SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

  7. You may not contact any employees or members of the Sponsor's organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.

  8. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a creator.

  9. Videos must be in the English language or subtitled.

  10. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor, nor can Submissions contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.

  11. You must be at least thirteen (13) years or older to enter.

  12. The Sponsor reserves the right to repost the contest.

  13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.