Bruno Magli is an Italian luxury brand that specializes in shoes and leather goods for men and women. Since its founding, Bruno Magli has designed handcrafted footwear and leathers for those who appreciate elegant design and impeccable craftsmanship.

Today, Bruno Magli continues to evolve its heritage by reinventing luxury essentials for a new generation across a wide assortment of lifestyle products ranging from accessories, handbags and men’s tailoring to luxury timepieces and personal care items.

Last year, we made the choice to stay home for the holidays, connecting with friends and family virtually instead of in person. This year, science has made reuniting with our loved ones for the holidays possible, and Bruno Magli wants to celebrate the excitement of going out and being together again for the holidays with a fun video and photo shoot that captures how our energy changes as we dress to impress for a holiday event or reunion with our loved ones.

The goal of this project is to create a :60–:90 video that shows a man and a woman "playing dress-up" as they get ready to go out for the night. There should be a rising sense of excitement – almost a giddiness – in both the couple and the viewer as they try out different Bruno Magli pieces (footwear, eyewear, cold weather accessories, handbags, etc.), each trying to construct the perfect holiday outfit. Finally satisfied with their looks, they head out for a magical holiday evening. 

It's up to you whether we see the couple getting ready together, or separately; maybe they're jostling for the full-length mirror in the bedroom, or maybe they're using the same space to get ready but at different times. Maybe the couple are getting ready in entirely different apartments. That bit's up to you, so long as we see them each try out a slew of different Bruno Magli winter products (thank you, online shopping!) and then reunite at the end, either in the same location or meeting up at a new location for a date or party.

Your :60–:90 hero video should be clearly driven by this narrative of the two of them getting ready to go out for the holidays, but your social edits should be more product-focused. Dialogue is not required, but the sponsor is open to seeing how you'd approach the narrative with dialogue, VO, and/or on-screen text, especially in the hero video.

Your photography stills are just as important as the videos, and should show the man and the woman getting ready in individual shots and together to showcase each of the Bruno Magli products in different stylings and pairings. While these photos should obviously befit a high-end fashion brand, they can be editorial and can utilize the same setups as your videos. 

Your pitch should detail your approach to the narrative of the video as well as your approach to photography for this project. Please note that up to two of your stills may be used in print for US-only in-store retailer point-of-sale activations. Bruno Magli will provide products, and will work with you and your wardrobe stylist in pre-production and through a virtual uplink on set to help guide your wardrobe and product styling throughout the shoot. 

 

Check out more information in Background, and for any questions or project updates, check out the Project Forum.

 

DELIVERABLES: There are 10 total video assets and 14 stills for this project.

• One :60–:90 hero video (16x9)
• One :30 cutdown for Instagram In-Feed (1x1)
• Two :15 cutdowns for Men's products (1x1, 9x16)
• Two :15 cutdowns for Women's products (1x1, 9x16)
• 12-14 edited/retouched digital stills (16x9, but able to crop in at different aspect ratios)
  • Up to two stills may be optimized for print for US-only in-store retailer point-of-sale activation

 

TIMELINE: This project has an expedited timeline with rolling delivery. Click here for the full project timeline.

 

EXPOSURE: Bruno Magli's social media, ecommerce, and e-newsletters; possibility for up to two stills to be used in in-store POS in US only between October 2021 and February 2022. Please review the platform best practices page.

 

TARGET AUDIENCE: Trendsetters and young professionals, mid 20s–late 30s.

 

TONE: Celebratory, elegant, sexy, fun, sophisticated; at one angle, you could be dressed to impress your in-laws or your fiancée's boss; from another angle, you could have just stepped out of a high-fashion magazine.

 

EXECUTIONAL MANDATORIES: 

• You must include links to your photographer's and wardrobe stylist's previous work in your treatment. 
• The sponsor will provide product (footwear, handbags, eyewear, cold weather accessories), but wardrobe looks will need to be established in pre-production. Once you have received the Bruno Magli product you will need to do wardrobe tests (stills or virtually, over video with the sponsor) to get signoff on your styling and looks.
• The sponsor will be virtually on set for this shoot, and a virtual video village or video uplink will be required.
• While your photographer can use the same setups as in your videos, photography should match Bruno Magli's established high-fashion lighting aesthetic.
• The hero video should be narrative-driven, while the social edits should be more product-focused. You should outline your approach to both in your treatment.

 

OPEN BID: 

• This is an open bid project, so you will get to set your own budget proposal, up to $25,000. The Sponsor is interested in seeing tiered pricing options, so please feel free to submit various versions of your pitch at budget, target, and reach price points within that price range.
• By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.

 

Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.

In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.

 

• TEXT (REQUIRED): 500 or fewer characters synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here. Please include links / information about your photographer and wardrobe stylist in your pitch.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos, and please include links for your photographer and wardrobe stylist in your pitch.
  
  
• BID (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. The Sponsor would like each producer to create all of the videos listed in the Deliverables section for up to $25,000. Please ensure that your budget factors in appropriate COVID safety protocols (i.e. testing, PPE, cleaning supplies, backup talent, etc.). You can download the budget template here.
  
  
• COVID PROTOCOL (REQUIRED): Please let us know your team’s COVID safety protocols for production. If you’re doing everything yourself, or your team will be working 100% remotely, let us know that this won’t apply. Otherwise, at the very minimum, your safety plan must include information about:
  • What city and state you plan to film in
  • Whether you are filming interiors or exteriors
  • Approximately how many people you plan to have on set
  • How you’ll account for testing, PPE, and distancing on set
  • How you’ll handle talent and backup talent, including any hair, make-up, and wardrobe needs
  • Whether you’ll have a dedicated compliance officer on set
  
  
• SCRIPT (Optional): This should include dialogue/VO from the video you intend to create.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
6. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
7. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
8. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
9. Videos must be in the English language or subtitled.
    
10. Limit 5 submissions per member, per Phase.
     
11. You must be at least thirteen (13) years or older to enter.
    
    
12. The Sponsor reserves the right to repost the contest.
    
    
13. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
14. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
15. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
16. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.