The concepts you submit should ultimately convey one or more of the Church’s foundational messages [here].  This would be done ideally with a creative approach that utilizes one of the Universal Values [here] as a primary theme as these have been identified as values that are relatable to everyone regardless of background and represent values that people are seeking. 

To develop your concepts, you may want to select one or two of the sample General Conference talks provided [here]. Notated under each are the foundational messages and universal values it links to. Create concepts that will showcase those messages and universal values while ideally incorporating a key message of the specific talk as the main thematic thread in your concept.

General Conference is the worldwide gathering of The Church of Jesus Christ of Latter-day Saints, happening twice a year, during the first weekend of April and the first weekend of October. During General Conference, Church leaders from around the world share messages and sermons that are streamed and broadcast live globally in about 70 languages, and later translated into more than 100 total languages. 

The Church already has plenty of traditional video and livestream coverage in place for this event, but now they're looking for creative and unexpected out-of-the-box concepts that could serve as inspiration for long-form episodic video content, primarily for YouTube (8-12 minutes in length). They're hoping to create novel, unique, and inspirational series that will connect their target audience - adults in the 18 to 30 age range - with the messages of General Conference, and they want the concepts for these series to have legs that can sustain the content for multiple seasons/years. The goal is to extend the reach of, and engagement with, the General Conference messages of The Church of Jesus Christ of Latter-day Saints during the 6 months after General Conference and prior to the next General Conference weekend.

When we say "out-of-the-box," we mean it. Don't think of typical church content - we are looking for concepts that could be cool and original as any other YouTube content you might engage with. So whether your concept involves a cooking show, ASMR, celebrity interviews, stop motion animation, or even something with someone live-streaming a video game as they comment on the messaging - don't limit your concepts to what the Church has created before, or to whatever might feel really "expected."

 

Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.

 

EXPOSURE:

• YouTube
• Please review the platform best practices page.

 

TARGET AUDIENCE: Young Adults 18-30

EXECUTIONAL MANDATORIES:

• The Church is looking for “outside the box” ideas, and they are hoping to see more creative approaches than the mere mashups or reenactments they've done in the past, so you should avoid concepts they've done previously unless you have a clever new spin.
• Concepts DO NOT have to mention General Conference specifically
• Concepts DO NOT have to include a speaker at General Conference at the pulpit or his/her voice. Pulpit shots should even be avoided generally.

In order to be considered for this project, you must include the below materials in your submission:

• CONCEPT (REQUIRED): Tell us about your concept using up to 250 characters. Remember that a concept is not a detailed script — it is a spark of inspiration or distillation of what will happen. As always, concepts should be clever and engaging.
  
  
• HELPFUL REFERENCE LINKS (Optional): Have you seen another idea, video, or marketing activation that you think makes for a helpful reference? Feel free to include a link to any existing content that'll be useful when trying to understand your concept.

1. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
2. BY SUBMITTING AN ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
3. You may not contact any employees or members of the Sponsor’s organization, their affiliates, or any of their partners. Failure to comply with this requirement may result in disqualification of your entry in the project.
   
   
4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
5. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
6. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
7. Submissions must be in the English language.
    
8. Limit 5 submissions per member, per Phase.
    
9. You must be at least thirteen (13) years or older to enter.
   
   
10. The Sponsor reserves the right to repost the contest.
    
    
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.