SYFY has found the most successful videos are the ones that cleverly integrate the SYFY logo into the scene. The logo shouldn't feel like an afterthought; instead, it should be revealed or transformed in an unexpected way. Check out some of our favorite SYFY logo videos below for inspiration. 

Please note: While the SYFY logo appears at the end of these example videos, in this project, the SYFY logo will need to be revealed within the first five seconds of your video. 

• Monster Meetup
• Homage to B-Movies
• Post-Apocalyptic Workshop
• Doomsday
• The Restaurant
• Back to SYFY Academy
• Mystery Meat
• Want to Play?
• Monsters Fall in Love

SYFY is the Alpha and the Omega of genre. They've got everything from cyberpunk sci-fi to futuristic fantasy and the boldest, bloodiest horror film you've ever seen. Raise your freak flag high, SYFY's got you, and then let's talk once again about their logo initiative, where artists, animators, designers, and directors are given the chance to bring the SYFY logo to life in an artistic and incredibly cool TV spot.

This month, we're gonna geek out the vote to celebrate democracy! In case you missed it, there's an important election coming up this November in the United States, and SYFY wants you to imagine how the democratic process plays out when characters and creatures from science fiction, fantasy, horror, or comic books head to the polls. Does the zombie apocalypse come to a screeching halt when they reach a polling center? Is something like the TARDIS really just a fancy voting booth? Does a robot transform into a car just to drive people to the polls? Let's be really creative and go with some really unexpected ideas.

SYFY wants to see a variety of genres represented in these videos. So you can mash up different genres in one video, or you can submit multiple pitches where you explore a different sub-genre in each. The goal here is to end up with a stylish and highly visual TV spot that will bring the SYFY logo to life in an unexpected way. This is not about a narrative so much as it is about creating a fun way to set up and subvert audience expectations - while hopefully encouraging people to vote at the same time!

DELIVERABLES:

• One :10 or :15 logo video (16x9)
• One :10 or :15 logo video (1x1) - You may simply crop your 16x9 videos, but the logo must be safe, and you may deliver a second version specifically designed for 1x1 if you prefer. 

 

TIMELINE: For the full project timeline please see the Assets tab.

 

EXPOSURE: Videos will air on SYFY and also be posted on SYFY.com, as well on SYFY’s digital and social platforms.

 

TARGET AUDIENCE: Adult fans of genre content

TONE: Surprising, sassy, funny, creepy, scary, bad-ass, magical, mysterious, nostalgic – any tone can work as long as you remember this is for adults. What do you want to see? 

 

EXECUTIONAL MANDATORIES: 

• The SYFY logo should appear within the first five seconds of your video (i.e. it should NOT be revealed at the end!). Perhaps you see it on a billboard during that zombie apocalypse. Or maybe it's on the license plate of the robot car. Wherever you choose to put the logo, it needs to be on screen for at least three seconds and feel authentically connected to the narrative. The logo must be readable and visually distinct from the background. i.e. the logo should not completely blend into the environment—it’s an essential part of the spot. 
  • The design of the SYFY logo itself is open for interpretation though, and SYFY is specifically looking for your unique personal style and choice of medium to come through.
  • The “walls” of the logo can be broken if you choose (i.e. a character stepping through the logo; a vine growing beyond the edges of the logo, etc.).
• The final three seconds of your video should resolve on a simple, uncluttered frame (with minimal motion) because SYFY needs room to incorporate additional center frame graphics that will be added after you deliver. SYFY's intention is to end these videos with a call to action that encourages people to register to vote and engage in the democratic process in the upcoming U.S. election.
• Your video CANNOT allude to or caricature of any current political figures.  
• Your video MUST show the SYFY logo within the first five seconds, and the logo should be on screen for a minimum of 3 seconds.
• All work MUST be original, and should NOT include or reference any existing IP. Any persons, places or things rendered should be of the artist’s own creation and should not be referential of other existing properties.
• AVOID voiceover, unless it’s absolutely integral to the perspective of the storytelling in your video. 
• AVOID text or type that isn’t related to the S-Y-F-Y of the SYFY logo.

In order to be considered for this project you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery. 

 

• TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
  
  
• TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
  
  
• LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
  
  
• STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
  
  
• PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatic, etc. are welcome.

1. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should your submission be greenlit, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
   
   
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
   
   
3. In the event you utilize any third-party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third-party materials and provide such license and consent forms to Tongal.
   
   
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
   
   
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
   
   
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
    
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
    
8. Videos must be in the English language or subtitled.
    
9. Limit 5 submissions per member, per Phase.
    
10. You must be at least thirteen (13) years or older to enter.
    
    
11. The Sponsor reserves the right to repost the contest.
    
    
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
    
    
13. The Sponsor will be entitled to reasonable revisions on the finished Videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
    
    
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, greenlit Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your earnings.
    
    
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.