GE Aviation is a world-leading provider of jet and turboprop engines, components and integrated systems for commercial, military and business & general aviation aircraft.That’s a lot of important technology coming from the minds of some of the most talented and intelligent people all around the world, whose inventions help fuel innovation in all aspects of aviation; including the servicing of engines for customers.
And GE employees are just as impressive as the tech they create. From welders to data scientists to mechanics, every role at GE is crucial to the future of aviation, and worth celebrating.
GE is looking for a 2-3 minute video that celebrates the achievements and innovations of its aviation teams and their projects while inspiring audiences through showcasing GE’s proprietary innovations and creating awareness of the positive impacts GE’s tech makes on peoples’ lives.
This video should be documentary in style and tone, but with lightly scripted VO/talking points; we’re not looking for talking head interviews with specific people, but rather are interested in creating a portrait that celebrates a broader team working together to innovate the future, and the tools, technology, and crafts they’re building to achieve that. After all, GE’s 40,000-plus Aviation employees all around the world work on everything from small parts to big data to bring you home from your latest business trip, vacation, or important moment.
Rather than focus on one specific person or team, we want to create a portrait of the entire GE Aviation branch by showing audiences what goes on at a variety of Cincinnati-based facilities across a mix of teams and roles.
While you’ll be shooting on the ground at a few GE Aviation facilities in Cincinnati, OH, GE can also provide footage of technology from other GE Aviation locations around the world – so factor that into your pitches.
That said, this will involve a bit of local travel around Cincinnati, so you should factor that into your shooting plan and schedule.
As you put together your Pitch, consider which of these groups you’d want to feature, and how you’d work them in:
A GE representative will work with the Pitch winner in pre-production to set up a production schedule with the roles/teams to be featured.
The goal of this project is to create a 2- 3 minute documentary-style video, with a :30–:60 cutdown, that celebrates GE Aviation by exploring the cutting-edge technology and innovation their teams bring to life every day.
--Deliverables:
--Key Marketing Messages:
--Target Audience:
--Executional Mandatories:
--Tone:
--Inspiration:
We like this concept. It’s pretty. It’s message is deep. It does not get too specific but leaves us impressed with what you can achieve at the University of Cincinnati. It does not feel like a documentary.
Previous video that got a great response from GE employees:
https://p.widencdn.net/x3gjuf/Aviation-GE-60-HD-05-03-12
“Built in the USA” for Oral B:
https://tongal.com/l/xn8ojn68oxtg
--Exposure:
--End Card:
Please use the GE monogram in the end card.
This Project will be worth a total of $30,000 and consists of 5 Phases: A Pitch Phase, a Pre-Production Phase, a Video Phase, a Revisions Phase, and an Asset Delivery Phase. Be sure to read the following information carefully as well as the Official Rules.
PHASE 1: PITCH:
Submit your Pitch (What is a Pitch Phase?) convincing the Sponsor why you should be selected to execute a Video using:
The most compelling Pitch will be selected and, upon submitting the Winner’s Affidavit and the IP Assignment, will receive $10,000 to help create the Video. Please note the payment of the Pitch award is subject to a payment schedule determined by Tongal. Additionally, upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $20,000. For an example of an effective Pitch, check out The Indie Machines winning “3 Artists & 5,000 LEGOs” Pitch video. All Pitches will remain private until after the winner of the Video Phase is announced and the Project is complete.
PHASE 2: PRE-PRODUCTION – The # of Pitch Winners from the Pitch Phase will enter the Pre-Production Phase (What is a Pre-Production Phase?). During this phase, filmmakers will need to receive the following Approvals from the brand:
No filmmakers may begin shooting their Video until all Approvals are completed and the Video Phase has officially begun. If you begin shooting your Video during the Pre-Production Phase before you have received final approval, there is a chance you will need to reshoot (at your own expense).
For your convenience we’ve provided some helpful templates to use at your discretion. They include templates for creating a Treatment, Production Budget, Storyboards, Shot List, Call Sheet, and a Music Cue Sheet. They can all be accessed here.
PHASE 3: VIDEO – Once the Pre-Production Phase is complete, the Pitch Winner will create a 2-3 minute video with a :30-:60 second cutdown based upon their winning Pitch. Both videos are due at the close of the Video Phase. Please upload them as separate videos when submitting.
--Video Phase Payout: Upon submitting a Video that satisfies the criteria laid out in your winning Pitch, completing Sponsor notes, providing the necessary release forms, and providing all assets required by the sponsor the Pitch winner will receive a final payment of $20,000.
--Music: Tongal has partnered with three premiere music providers: Jingle Punks, Killer Tracks and Epidemic Sound, any of which can be used to source music for your Video submission to this Project. Music from these providers is available to registered Tongal members at no charge solely for their incorporation into Submissions to this Project and will not require a separate Music Release Form. To learn more about using each of these music providers, click on any of the provider’s names above.
Tongal members interested in a more customized music solution for your project are invited to connect with our partner Score A Score. Email a brief description of your project (timing, creative, budget, etc.), along with any specific music direction and/or references to their creative team at music@scoreascore.com and include “Tongal Project - Your Name” in the subject line. Their creative team will be in touch within a few minutes to discuss the simple process and options with you. Please note that you will be responsible for the fees associated with using Score A Score.
If you are selected as a winner and choose to use custom/original music, you must fill out and submit our Music Release Form. If you obtain music from third-party catalog providers, you must purchase the appropriate license at your own expense and submit it with your license purchase receipt when you turn in your Video paperwork.
PHASE 4: REVISIONS – Once the Video Phase has closed, the winning submitters will enter the Revisions Phase (What is a Revisions Phase?). During this phase, filmmakers will perform reasonable edits on their Videos according to the Sponsor’s feedback.
PHASE 5: ASSETS DELIVERY - You must also provide all raw footage and project files (for archival purposes) as well as your editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codecin order to submit final payment. You will be responsible for the costs associated the hard drive (if necessary) and shipping.
For Tongal’s file delivery specs and any other questions you may have about post production please click here.
1. The Video MUST not exceed 3 minutes in length. Preferred format for upload to the Tongal website is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX. Should you be selected as winner, you will also be required to provide a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. In the event you utilize any third party materials, such as music provided by a third-party music provider not provided by Tongal, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
4. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES THE SOLE PROPERTY OF TONGAL OR ITS ASSIGNEES – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES. YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEBSITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL. FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Sponsor.
6. Submissions must not portray Sponsor in a negative way, the determination of which will solely reside with Sponsor.
7. By submitting to this project, you acknowledge that your work may become subject to public voting on the Tongal site. Public voting may be used to help the project sponsor determine the final rank order.
8. Videos must be in the English language or subtitled.
9. Limit 5 submissions per member, per Phase.
10. You must be at least thirteen (13) years or older to enter.
11. The Sponsor reserves the right to repost the contest.
12. In addition to the judging criteria stated in the OFFICIAL RULES, Pitches will also be evaluated on that member's ability to execute the final Video based on their prior work and experience as a filmmaker.
13. The Sponsor will be entitled to reasonable revisions on the finished Video without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.
14. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning Video creators MUST also provide Talent, Location, Music (or other) Releases for all assets appearing in their winning Videos, as well as a photograph/headshot OR copy of a photo ID for all On-camera Talent releases. You must also provide all project files, editing sequences and a 1080p .mov master file, using a ProRes, Animation, or Uncompressed Codec to claim your award.
15. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.