GCU’s PURPOSE-DRIVEN, CHRISTIAN WORLDVIEW
KEY MESSAGES:
HELPFUL REFERENCE VIDEOS: Please check out the following two playlists to get a sense of Grand Canyon University’s look, tone, and feel.
Grand Canyon University (GCU) is a private Christian university located in Phoenix, Arizona that is dedicated to helping students change their lives for the better through education. They offer a wide range of degree programs at both the undergraduate and graduate levels that students can earn on campus or online. With a focus on integrating faith and learning, GCU provides a supportive community for students seeking a values-based education with a Christian worldview.
Now, Grand Canyon University wants to spotlight the experiences of five of its top students and/or alumni, showcasing GCU’s pivotal role in their higher education journey while helping them discover and pursue their sacred vocations. Multimedia content will be created to share these journeys and explore how GCU and their individual degree paths have equipped them with the educational credentials, confidence, and skills to achieve their leadership potential and positively impact their communities. Alumni, as well as online students, are located throughout the United States, and each will be filmed within the same production window. Multiple, remote production teams will be needed along with a campaign director who can ensure that all content feels coherent and consistent with larger campaign objectives.
Both the campaign director and production team must be dedicated and extremely organized in order to oversee all creative development while supervising a number of remote productions, and managing post-production for all of the content generated for the various students and graduates. As noted, the team will work with multiple filmmakers across the United States and direct the campaign from a high level, as a centralized hub, ultimately creating a different suite of content for each of the individual students or alumni, with the possibility that more students and graduates might be added to the scope at a later date.
It is important to note that the campaign director will not be responsible for any physical production, and is not expected to be physically present on set for any of the shoots. That said, we will be running a separate project (with a separate budget) to source the satellite directors. If the campaign director is able and willing, he or she will certainly be welcome to participate in and pitch that project. In most cases, campaign director teams do actually film at least one video.
Creatively, the content will be docu-style / testimonial videos focused on how GCU's specific programs have provided the students and graduates with the skills and experiences they needed to successfully pursue their sacred vocation and positively impact their communities. The videos should ultimately be used to motivate viewers to request more information about GCU, incorporating three key messages, found in the Background. Although there are established campaign guidelines, the campaign direction team will need to develop a more specific executional approach and curate it for each individual's story, creating storyboards and shot lists to ensure we are capturing key elements. We expect that each student or graduate's story will ultimately be filmed with a small docu-style crew, using a limited number of locations (or perhaps even a studio). There is the possibility that the campaign director and/or team will be able to include some archival footage or photography, but we can neither guarantee those assets at this stage nor determine how they will vary from individual to individual.
In addition to the longer hero videos, you will also be required to create a series of cutdowns, as well as bespoke social cuts. It is important that the social cuts feel social-first, as opposed to just shorter cutdowns. GCU may have its own photographer on set; the campaign director and/or team will need to keep this in mind for the shot list, as well as the shoot schedules.
Beyond that, the campaign director will be responsible for:
In your pitch, please tell us more about how you or your team would approach this project from the campaign director level, in terms of pre-interviewing talent, staying organized and overseeing satellite directors, and managing a large number of assets in post-production. For any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 55 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below but, if casting talent, be sure they review our required Talent Release before they are cast. Content may NOT be limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE: Positive and energetic; modern; confident and welcoming
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects on our platform do move forward, we will notify you in the event the Sponsor decides not to fund any submissions via the project forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and the project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period. Additional time may be required by the Sponsor, depending on any number of factors.