WarnerMedia is looking for you to create fun, lightweight social video content inspired by "Friendsgiving" and the show, Friends.
If you don't already know, "Friendsgiving" is when a group of friends gathers for an informal celebration of Thanksgiving either on or around the actual holiday. And Friends has some truly iconic Thanksgiving -- or rather "Friendsgiving" -- moments (please refer to the Background/Additional Details section below!). We're essentially looking for creators to tap into the general social interest in Friendsgiving and Friends (especially the Thanksgiving episodes) to come up with engaging, relevant social content for 2019. We want viewers to ultimately have fun with the content and develop warm brand affiliations with TBS and Friends.
We're open to ALL formats & styles including animation, live action, parody, DIY, UGC, etc. Just make sure your pitch is feasible to execute within the time constraints of this project. WarnerMedia will provide the greenlit creators with the Friends theme song + Thanksgiving episode assets.
DELIVERABLES:
- The sweet spot is 1-3 minute videos. You're welcome to produce videos that are longer, but the timeline is very short, so please make sure whatever you're pitching is actually doable!
TIMELINE: For the full project timeline please see the Assets section.
EXPOSURE:
TARGET AUDIENCE:
- Average Age on Social: 31
- Male: 52%
- Female: 48%
TONE:
- Cool and fun, and match the general vibe of Friends. Content should be appropriate for the typical TBS viewers.
OPEN BID:
- This is an open bid project, so you will get to set your own budget proposal within the $2,000-$5,000 per video range.
- By participating in this open bid project, creators acknowledge that the Sponsor is under no obligation to greenlight a bid. Though most open bid projects on our platform do move forward with a greenlit bid, we will notify you in the event the Sponsor decides not to fund any bids via the project forum. Regardless of the result, all open bid submissions will be reviewed and evaluated by the Sponsor and the project team.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.
- TEXT (REQUIRED): 500 characters or less synopsizing how you plan to approach and execute this video.
- LINKS (REQUIRED): To your previous video work. Please specify your role (producer, director, cinematography, etc.) and DO NOT INCLUDE LINKS TO YOUR SHOWREEL. Please link to individual videos.
- TREATMENT (REQUIRED): A detailed narrative description of what's going to happen in the video. If it's helpful to you, we've provided a treatment template, which you can find here.
- BUDGET (REQUIRED): This is an open bid project, so you’ll get to set your overall budget proposal. You can download the budget template here. The Sponsor would like each producer to create videos with a cost range of $2,000-5,000 per video.
- SCRIPT (Optional): This should include dialogue from the video you intend to create.
- STORYBOARDS (Optional): Additional concept art, storyboards, shot list, anything that helps get your point across. You can download the Tongal storyboard template here.
- HEADSHOTS/CASTING BOARDS (Optional): Casting notes or concepts, headshots of actors, etc.
- PITCH VIDEO (Optional): This is your opportunity to be face-to-face with the Sponsor and show them what you're capable of. Consider submitting a pitch video in which you tell the Sponsor what they can expect should they choose your pitch. Also, test videos, animatics, etc. are welcome. For some examples of effective Pitch videos, check out this gallery. All Pitches will remain private until after the Sponsor gives creator(s) the green light to move forward.