Freshpet was started with one goal in mind: to revolutionize the way people feed their pets. With hundreds of years of combined pet food experience, the founders of Freshpet saw there were not many, if any, fresh, real foods available for pets on the market. They understood the dramatic difference fresh food made in their lives and could make in the lives of pets, everywhere. All Freshpet foods are made of simple, all-natural ingredients without the use of any by-products, fillers, wheat or corn. Each meal starts with high-quality proteins such as chicken, beef, or fish and vitamin-rich vegetables, such as spinach and carrots. The ingredients are gently cooked to lock in vitamins and nutrients without the use of artificial preservatives. All Freshpet products, like fresh foods for humans, can only be found refrigerated in the pet food aisle.
To learn more about Freshpet's products and their mission of doing what is best for pets, visit: freshpet.com
Freshpet is changing the way people think about pet food and how they feed their pets. Your challenge is to create a 30-90 second video to help share Freshpet's passion and spread the message about feeding your pet fresh foods.
Freshpet is a young and growing company that is dedicated to making a difference in pets’ lives, and they hope that will come through in your video. When describing themselves, they use the following adjectives: Innovative, Groundbreaking, Genuine and Honest. Since Freshpet and fresh pet foods are totally new concepts to pet owners, the video will need to communicate quite a lot of information. In a unique and creative way, the ideal video will:
-Tell pet owners what fresh pet foods are, including where you can find them (in the refrigerator)
-Help them understand what the benefits of fresh, real foods are to their animals
-Motivate them to learn more about Freshpet and try the product for themselves
The takeaway after watching the video should be, “Wow! Freshpet is really different. I never thought about feeding my pet "fresh" food until now. The benefits of feeding fresh, real food is clear, and I'm going to give it a try."
This project will be worth a total of $20,000 and consists of two phases. Also, this tournament style process will progress differently from previous projects, so be sure to read the following information carefully.
PHASE 1: PITCH – Using text (500 characters or less), images (storyboards), video, and/or external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch for how YOU would go about producing a video that fulfills the Project Objective. The four most compelling Pitches will be selected and the creators of those Pitches will receive a $1,000 production budget to produce their Video. Those winners will also be GUARANTEED to place in the subsequent Video Phase. So, if your Pitch is selected, you will earn a minimum of $1,500 with a 1-in-6 shot at the $7,000 first place video prize. Remember your Pitch can include any, and all, of the assets mentioned above, with storyboards being a particularly effective way of conveying your take. For an excellent example of an effective pitch, check out Robert Deutsch’s winning Dialogue Earth Energy Pitch. To avoid information cascades, all Pitches will remain private until after the video winners of the subsequent phase are announced. Alternatively, even if you don’t win the Pitch Phase or choose not to create a pitch, you will still have the opportunity to create a “Wild Card” Video completely of your own creative devices in the subsequent Phase.
PHASE 2: VIDEO – Create a 30-90 second video to explain what Freshpet is and why fresh food is best for your pet. Pitch winners of the previous phase will submit their Videos while all other creators are invited to enter a “Wild Card” submission that’s not based on any winning material from the previous phase. Remember, the four Pitch winners are GUARANTEED prizes as are two of the non-pitch video creators.
--Target Audience: Women, 35-54 years old, highly involved pet owners, relatively upscale, care about what they feed their dog from a taste and nutrition perspective, think of their pets as their children and only want the best for them.
--Exposure: Freshpet intends to utilize the best content for their website, trade shows, YouTube channel, and press kit.
--Samples: Coupons for free Freshpet samples will be made available upon request to registered Tongal members who are interested in creating videos for this project. Just email samples@tongal.com with the words “Freshpet Coupon” in the subject line and your name, address and link to Tongal profile in the email body.
PHASE 3: EXHIBITION – Try to generate as many views of the NINE winning videos as possible within a period of forty-five (45) days using Tongal’s “Post On YouTube” functionality. Here’s how it works:
1) Click on the video you want to share so that it pops up and plays.
2) On the bottom right of the Tongal Video Player, click on the “Post On YouTube” button.
3) Enter the information for your YouTube account into the prompt window. NOTE: this is case-sensitive.
4) Check to make sure the video has uploaded on your YouTube account. NOTE: It may take anywhere from five minutes up to two hours for the video to complete processing.
5) Every time someone watches the video you uploaded, the view will be recorded and count to your view total for that video.
--Prizing: All prizes earned can be re-deemed for their cash equivalent (excluding the ASPCA donation).
• The first FIVE members to accumulate 5,000 views will receive a Freshpet Deluxe Package including a Freshpet insulated picnic basket, coupons, beach towel, toys, etc.
• The first FOUR members to accumulate 25,000 views will receive a Simmons Orthopedic Dog Bed.
• The first THREE members to accumulate 50,000 views will receive a Louis Vuitton Dog Collar.
• The first TWO members to accumulate 250,000 views will receive a two night stay at the Loews Coronado Bay in San Diego, CA & a Doggie Surfing Lesson.
• The First member to accumulate 500,000 views will receive a two night stay at the Loews Coronado Bay in San Diego + Airfare for two + $500 Spending Cash + $1,000 donation to the ASPCA.
1. Videos MUST not exceed 90 seconds in length. Preferred format is HD 720p 16x9. Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.
2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.
3. Videos MUST mention the Freshpet brand name a minimum of one (1) time and show the Freshpet logo one (1) time for a minimum of three (3) seconds total on screen. You may use any of the logos provided on the Project Files tab on this page.
4. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.
5. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of Freshpet.
6. Submissions must not portray Freshpet in a negative way, the determination of which will solely reside with Freshpet.
7. Videos must be in the English language or subtitled.
8. Limit 5 submission(s) per member, per phase.
9. Participants must be at least thirteen (13) years or older to enter.
10. Minimum 20 Pitches, or the contest will repost for 14 days.
11. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.