HELPFUL REFERENCE VIDEOS FOR INSPIRATION/TONE:
If you've ever been on the road and realized that your windshield wipers were worn and kinda useless, or saw your battery dashboard light come on at just the wrong moment, then you understand how important it is to have a local auto retailer that can help you out in a pinch, and get you back on the road quickly. Most drivers already know that Advance Auto Parts is the place to go when shopping for auto parts, but they might not realize that Advance stores also provide a wide range of free services, like wiper blade installation or engine code scanning, where team members will help you diagnose an issue or install a product purchased in-store, so you can quickly get back on the road. The Advance team now wants to create a series about those services for YouTube and their other social channels.
The goal of this project then is to create seven different live-action YouTube videos, each roughly :30, as part of a series that will showcase the range of free services Advance Auto Parts offers their customers nationwide. The first six videos of this series will each cover a different service, and you can read more about in these in the Background, but the final video will be a general overview video about all the free services offered. These are simple services that are designed to help customers get back on the road, like changing your windshield wipers, testing a battery, or recycling some oil, so each video and its messaging should be fairly straightforward, explaining the process and the ease of each service.
Critically, these videos will need to include a customer, an Advance team member, and some kind of vehicle. Both the customer and the Advance team member will need to be talent that you cast, but Advance will work with you to source an approved storefront location. The actor that you cast as the Advance team member does not need to be a mechanic by any means, but they should preferably be someone with knowledge about car maintenance, and that feels comfortable performing the free services. Advance will provide information about the general procedures that should be followed when performing each service on camera, and they will provide thorough safety guidelines. Generally speaking, talent should also be diverse, so if you should plan to have multiple different actors that can represent the Advance Team Members and the customers across all the videos. The team member will be required to wear the Advance team member shirt and a nametag, which Advance will provide, but your budget must include the team member's pants, shoes, and belt, as well as wardrobe for anyone else shown in the videos.
Videos should feel like they take place outside of an Advance Auto Parts store. A store location near you may be provided for one day of filming, but we would also like to see approaches that present alternative options, so consider how you might use another location, with some production design, to create something that looks like an actual Advance Auto Parts storefront, interior, or exterior. All AAP stores are located in the US, and while we are open to international pitches, there will be no additional budget available for travel. To find a location near you, use their store locator to help determine the best possible location option. Advance will have to approve the location during pre-production and can arrange for you to use the store for production.
Your videos should also feature actual products associated with each free service (e.g. a wiper blade), and those will be provided by Advance. Otherwise, know that the series will require cutdowns that can live on Advance's social channels like Instagram and Facebook, and you should consider how you can ensure that each cutdown feels tailor-made for the different platform - rather than being simple reframes.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 28 total video assets.
EXPECTED TIMELINE: HERE
EXPOSURE: We expect content will be used on the platforms below, but if casting talent, be sure they review our required Talent Release before they're cast, as it is NOT limited to these platforms. You should also review our Music providers in the Project Requirements, as well as the platform best practices.
TARGET AUDIENCE:
TONE/FEEL: Confident but approachable, informative yet playful, exciting, trustworthy, reliable,
EXECUTIONAL MANDATORIES:
By participating in this project, creators acknowledge that the Sponsor is under no obligation to greenlight a submission. Though most projects do move forward, we'll notify you in the event the Sponsor decides not to fund any submissions via the Project Forum. Regardless of the result, all submissions will be reviewed and evaluated by the Sponsor and project team.
In order to be considered, include the below materials in your submission. For examples of effective pitches, check out this gallery. All Pitches remain private, even after a Pitch is selected, and Tongal strives to have Pitch selections made by the end of the Evaluation period, but additional time may be required by the Sponsor, depending on any number of factors.