If you’re anything like the majority of American car owners, chances are you’ve never even cracked open an Owner’s Manual. You know it’s boring, technical diagrams are neatly tucked away inside your glove compartment. You know it’s automotive knowledge spans far beyond that of your over-excited brain, high on that new-car smell.

Well, now YOU can be that self-proclaimed expert, because we’re looking to tap FORD owners to help create a "Digital Owner’s Guide" – a place that new owners can go to watch tips and tricks about their new FORD. Just think: owner-generated “how-to” videos, easy-to-share info from passionate FORD owners, fun and creative demonstrations, etc.

 

If all goes as planned, your joie de vivre over your own FORD will inspire other FORD owners to grab a digital camera, a still camera, even a camera-phone and go make a Digital Owner’s Guide video of their own!

 

The goal of this project is to create an engaging and informative 30 – 120 second video that highlights a cool or unique feature of your Fiesta (or any other Ford vehicle) and demonstrates “how to” use that feature.  Emphasize how easy the feature is to use, demonstrate the correct way to use it, and celebrate the personal benefit you gain from having it right at your fingertips. Remember, everyone knows how to buckle a seatbelt and put on their blinker, so stay away from the obvious or anything safety-related. Your video should be entertaining, user-friendly and told from an owner’s point-of-view.

 

FORD would like you to focus on ONE of the following features:

 • Keyless Entry

 • SYNC Playlist

 • How do you get the most mileage out of your FORD?

 • Owner’s Choice!

 

Ford is not looking for a commercial or an endorsement.  Like a shareable "Digital Owner's Guide" FORD wants your video to feel like a fun, authentic testimonial/tutorial from one owner to another about how you can do great things with all of the cool features in your FORD.  Production Value is not high on the priority list so shoot it hand-held or using your phone.  Remember, authenticity above all else.

 

--Target Audience:  FORD Owners.

 

--Executional Mandatories:

• We're primarily interested in content for the Ford Fiesta, but will consider pitches for all Ford vehicles from the 2011, 2012 and 2013 model years.

 

• Actors in your video must reference “their car”, not FORD by name.

 

• Do not highlight the FORD logo in your video.

 

• All videos must follow FORD Video Production Guidelines provided under the Assets tab.

 

--Tone:  Informative and helpful. Entertaining and funny. Grounded in reality and safe.   

 

--Exposure: Videos may be featured on Facebook, YouTube or Ford Properties.

 

 

 

This project will be worth a total of $20,000 and consist of three phases, an Idea Phase, a Pitch Phase and a Video Phase. Be sure to read the following information carefully as well as the Official Rules.

 

PHASE 1: IDEA – Tell us your Idea for a FORD “Digital Owner’s Guide” Video in 140 characters or less. Remember, an Idea (What is an Idea Phase?) is not a detailed script; it is a spark of inspiration, or a distillation of what will happen in the Video. As always, Ideas should be clever and engaging. Winning Idea creators will each receive $250 and a 5% one-time residual payment for every winning Video their Idea is used to generate. (That means if your winning Idea is the basis for the 1st place Video, you will receive $500, the 2nd place Video $200, the 3rd place Video $125, and the 4th place Video $62.50) – see Video Phase Payout details below.

 

PHASE 2: PITCH – Using text (500 characters or less), images (storyboards), video, and external links (to other supporting assets, i.e., your reel, etc.), give us your Pitch (What Is a Pitch Phase?)  for how YOU would go about producing a 30 - 120 second video based on one of the winning Ideas. The THREE most compelling Pitches will be selected and will receive $500 to help create their Video.  Those winners (upon submitting their Winner's Affidavit and IP Assignment) will also be GUARANTEED a winning place in the subsequent Video Phase.  So, if your Pitch is selected and you submit a video during the Video Phase, you will win an additional $1,250, at a minimum, and have a chance to compete for the $10,000 first place Video prize (subject to deduction for one-time 5% residual payment).  Remember your Pitch can include any, and all, of the assets mentioned above and you MUST include a link to some of your previous video work on Tongal or elsewhere to be considered for this phase. Pitches will remain private until after the winners of the Video Phase are announced and the Project is complete. Keep in mind, if you don’t win the Pitch Phase or choose not to create a Pitch, you will still have the opportunity to create and submit a “Wild Card” Video. 

 

PHASE 3: VIDEO – The THREE winners from the Pitch Phase will create a 30 – 120 second video based upon their winning Pitches, and all other creators are invited to enter a “Wild Card” (What Is a Wildcard?) submission that is not based on any winning material from the previous phases.  The Judges will score all Wild Card Videos and the ONE (1) highest scoring Wild Card Videos and the THREE (3) winning Videos submitted by Pitch winners will be scored to determine the standings for the Video Phase.  Remember, the THREE Pitch winners, along with ONE non-Pitch Video creator, will receive prizes.

 

--Video Phase Payout: Winners of the Video Phase will earn the following prizes: 1st place $10,000, 2nd place $4,000, 3rd place $2,500, and 4th place 1,250 (less any 5% one-time residual payments paid to Idea winners, as applicable).

 

--Music: Tongal has linked up with Audiosocket, a boutique music licensing and technology company representing more than 2,400 emerging bands, composers and record labels. This is not "stock" music. It is an inventory of more than 40,000 original, culturally relevant songs and music that have been compiled into a premium roster.  Audiosocket's music will be available to Tongal members at no charge solely for their incorporation into Tongal members' submissions to this Project.  Tongal members are encouraged to browse the Audiosocket roster, available by clicking on the "Audiosocket" button on the right hand side of this page. If you are interested in using a track from the Audiosocket roster, as described above, just add the track(s) you want to use to your cart using the "+cart" button, then click the "checkout" button.  Enter the Tongal project name and click the "purchase and download" button to acquire the track for free ($0.00). Lastly, click the "download track" button, which will initiate the music file download. You may only use THREE Audiosocket tracks maximum as part of your video submission. 

 

1. Videos MUST not exceed 120 seconds in length. Preferred format is HD 720p 16x9.  Acceptable file formats are .mov, .avi, .mp4, .wmv. Acceptable codecs are H.264 (MP4), MPEG-4, H.263, MPGV, WMV, DivX.

 

2. Unless provided otherwise, all work must be your own original creation and free of any copyrighted material. You shall provide detailed information of your work regarding the source, the creator and background information as requested by Tongal.

 

3. In the event you utilize any third party materials, such as music provided by a third-party music provider, you must obtain full written license and consent from the owner of such third party materials and provide such license and consent forms to Tongal.

 

4. Submissions cannot contain any profanity, offensive language, nudity or otherwise objectionable material, the determination of which is solely at the discretion of FORD.

 

5. Submissions must not portray FORD in a negative way, the determination of which will solely reside with FORD.

 

6. Submissions should reference only FORD vehicles.

 

7. Videos must be in the English language or subtitled.

 

8. Limit 5 submission(s) per member, per phase.

 

9. Minimum 25 Pitches, or the contest will repost for 14 days.

 

10. Sponsor will be entitled to one reasonable round of revisions on the finished videos without providing additional compensation. Remember it's easier to re-edit than re-shoot so try to get as much coverage as possible.

 

11. In addition to the standard Tongal W-9, Winner Affidavit, and IP Assignment, winning video creators MUST also provide Talent, Location, and Music Releases for all assets appearing in the video as well as the project files, editing sequence and an uncompressed quicktime .mov file in either Animation or ProRes 422 codecs at either 1920x1080 or 1280x720 to claim their prize.

 

12. BY SUBMITTING A VIDEO ENTRY, YOUR SUBMISSION IMMEDIATELY BECOMES SOLELY THE PROPERTY OF TONGAL – SEE OFFICIAL RULES FOR MORE DETAILS ABOUT OWNERSHIP OF ENTRIES.  YOU MAY NOT PUBLICLY SHARE OR PUBLISH YOUR SUBMISSION IN ANY MANNER AND YOU MAY NOT POST OR UPLOAD YOUR SUBMISSION TO ANY WEB SITE OR VIDEO HOSTING SITE (INCLUDING, BUT NOT LIMITED TO, FACEBOOK, YOUTUBE OR VIMEO), WITHOUT THE PRIOR EXPRESS WRITTEN CONSENT OF TONGAL.  FAILURE TO COMPLY WITH THIS REQUIREMENT MAY RESULT IN DISQUALIFICATION OF YOUR ENTRY IN THE PROJECT.

13. See OFFICIAL RULES for additional contest information, terms and conditions. If there is any conflict or inconsistency between these requirements and the Official Rules, the terms and conditions of these requirements shall prevail.