Dave & Buster's is an American restaurant and entertainment business headquartered in Dallas but with locations around the country. Each Dave & Buster’s has state-of-the-art games, exciting and innovative food and beverage items, and massive HD TV’s with epic stadium sound.
Dave & Buster’s mission is to become each guest’s first choice for frequent fun through the best combination of the latest and greatest games, ultimate sports-viewing, extraordinary food and remarkable drinks.
More is More: At Dave & Buster's, More is More: More TV inches, More great food, More great drinks, More friends and fans, More football, More Fun.
Check out these recent videos from Dave & Buster's "Ding Ding Ding!" campaign, including their new food and beverage menu items and the WOW Wall:
Football season is upon us, folks, and Dave & Buster's is pulling out all the stops to prove to America that they are THE prime destination for catching every game. No other venue can rival Dave & Buster's: they've got a brand new food and drinks menu, their famous midway full of arcade, VR, and skill games, and, of course, the massive, state-of-the-art WOW Wall: a 40' foot state-of-the-art LED screen with stadium sound. It's like you're right on the 40 with your team.
On either September 13 or 16, Dave & Buster's in Westbury, NY is teaming up with one of the most popular sports podcasts out there for a day-long in-store event. One MVP Tongal filmmaker will spend the day documenting this event, including a live, in-store podcast recording, interaction with fans, playing games in the midway, enjoying food and drinks from Dave & Buster's new menu, and – most importantly of all – gathering together to watch the Monday night game on the epic WOW Wall. There might even be an interview with a legendary NFL star.
This is a VERY fast-moving project: you'll be on-site all day capturing footage, and will need to move quickly in the edit to create a suite of fun and energetic content for Dave & Buster's social media. You'll need to move quickly, be fluid and flexible the day of the event, and have a good plan for capturing key moments with the podcast hosts and their fans attending the event. Your final videos cannot show any NFL footage or branding, so while you shouldn't shy away from capturing something important in the moment, you will need to be mindful about how you position Dave & Buster's as the ultimate football viewing destination without references or images that involve the NFL.
Check out more information in the Background, and for any questions or other project updates, check out the Project Forum.
DELIVERABLES: There are 14 total video assets, to be delivered in two batches:
Batch 1 – Final Delivery by September 24:
Batch 2 – Final Delivery by September 30:
TIMELINE: This project has an expedited timeline with rolling delivery and will hit the ground running with a pre-production kickoff call on Wednesday, September 8 and filming on either Monday, September 13 OR Thursday, September 16. Click here for the full timeline.
EXPOSURE: Dave & Buster's social media, in-app, in-store TV, internal usage, email. Please review the platform best practices page.
TARGET AUDIENCE: Adults 21-34, sports enthusiasts, Fun-Loving Connectors: social animals who love to take charge on organizing awesome group activities for their friends and families.
TONE: Energetic, celebratory, exciting, fun, inclusive, social, confident.
EXECUTIONAL MANDATORIES:
OPEN BID:
Shooting live action or stop motion? Our priority is ensuring everyone's safety, and we're now requiring a COVID safety protocol plan for all relevant productions. Please review our COVID-19 Production Safety Guide and check federal, state, and local rules before and during your shoot to make sure your on-set protocols are up to date. We're working hard to keep people working during this extraordinary time, and you should ensure your submission is executable within the anticipated timeline and budget, while also ensuring everyone's safety.
In order to be considered for this project, you must include the below materials in your pitch submission. For examples of effective pitches, check out this gallery.